Expanding User Base PrepFactory serves over four million test takers annually, presenting a substantial user base that can be targeted for additional premium features, personalized coaching services, or partnerships with educational institutions seeking affordable test prep solutions.

Accessible Education The company's mission to close the achievement gap and provide free, high-quality test prep creates opportunities for sponsorships, grants, or collaborations with organizations focused on educational equity, which can enhance brand visibility and social impact initiatives.

Technology Scalability With a modern tech stack including React, PWA, and secure communication protocols, PrepFactory is well-positioned to expand its platform capabilities, integrate new interactive tools, or develop enterprise solutions for schools and tutoring organizations.

Market Expansion Potential Competing with established players like Quizlet and Course Hero indicates opportunities to differentiate through targeted marketing, content customization, or strategic partnerships to capture additional market share in the online test preparation industry.

Revenue Growth Opportunities With revenue estimates between one and ten million dollars, there is significant upside through introducing subscription models, premium content, or on-demand tutoring services tailored to different student segments for increased monetization.