Premier Live

Entertainment ProvidersGeorgia, United States2-10 Employees

Premier Live is an Atlanta, Georgia-based entertainment provider that organizes luxury tennis, golf, and music events for domestic and international audiences, along with related travel, camps, and experiences. The company also represents and partners with leading athletes and musicians, developing brand-building strategies through marketing, endorsements, appearances, and licensing, as well as pursuing select global business initiatives. It operates distinctive experiences such as the Necker Cup and Necker Open on Sir Richard Branson's private island, Necker, and the One World Players' Party and Ping Pong Shootout in New York City.

Since 2012, Premier Live has supported charitable causes through its events, partnering with foundations such as the Novak Djokovic Foundation, the Rafa Nadal Foundation, the Bryan Brothers Foundation, Virgin Unite, and the National Tennis Foundation. The company maintains a small team and a global reach, reflecting its role within the entertainment providers industry as a creator of experiences led by athletes and musicians.

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