Safety positioning Premier Dealer Services focuses on protective products for customers, assets, and financial portfolios, presenting a compelling selling point for dealerships to reassure buyers about safe purchasing and service experiences.

SARSCoV-2 claim The Permasafe system meets EPA criteria for use against SARS-CoV-2, which can be leveraged to address dealer customer concerns about cleanliness, trust, and service environment during health-related marketing initiatives.

Mid-market footprint With 11-50 employees and revenue in the $10M-$25M range, there is potential to position as a scalable partner for mid-sized automotive dealerships seeking protection products without large enterprise commitments.

Digital reach Current tech stack includes Google Ads, Google Tag Manager, AngularJS and Bootstrap, suggesting opportunities to collaborate on digital campaigns and performance marketing for dealership clients focusing on protective product adoption.

Growth runway Financial scale and focus on development, marketing, and administration of protection products indicate potential for co-branded programs, bundled warranties, and extended service offerings with dealer networks and parts/service suppliers.