Downhole Tools Focus Target Toro Downhole Tools’ core products—drilling motors, motor optimizers, shock tools, drilling jars, data loggers and accessories—and position complementary equipment and services that enhance tool performance, reliability, or uptime for oil and gas operators.

Mid-market Growth With 11-50 employees and annual revenue in the 10–25 million range, tailor mid-market sales plays around rental and sales packages, bundled maintenance, and responsive service support to differentiate from larger incumbents.

Houston Proximity Leverage geographic proximity to Houston and the broader Texas shale activity to offer on-site training, rapid parts availability, and local service technicians to reduce downtime for customers operating in the region.

Digital Trust Utilize existing tech stack signals (SaaS web protections, analytics, and tag management) to inform targeted digital outreach, website lead capture improvements, and content showcasing performance metrics and case studies.

Financial Leverage Present financing or rental flex options, maintenance contracts, and performance-based service guarantees to convert project opportunities into recurring revenue streams and improve asset utilization for customers.