Integrated finishing Leverage their three-in-one business model (in-house chemistries, contract finishing, and direct equipment/supplies sales) to position cross-sell opportunities across finishing chemistries, consumables, and equipment to existing contract shop clients and direct customers.

Testing and validation Promote collaborative projects around media testing, blasting, deburring, and coating processes using their on-site chemist and contract shops to demonstrate Chemtrol formulations and process improvements, creating upsell for advanced compounds and process optimization services.

Global partnerships Capitalize on past partnerships (Applied Nano Surfaces) to pursue expanded technology collaborations and North American market access, targeting customers seeking advanced finishing solutions and nano-coating enhancements.

Industry breadth Target manufacturers in metalworking sectors with finishing needs (vibratory deburring, blast cleaning, aqueous washing) who require compliant, cost-efficient process improvements, promoting end-to-end solutions from equipment to waste treatment and media.

Digital readiness Address recent data migration and coating defects by offering reliability-focused digital upgrades, data analytics services, and quality assurance improvements as a service, opening opportunities for ongoing maintenance contracts and software-enabled optimization.