Praxis

Advertising ServicesNew York, United States11-50 Employees

Praxis operates in the Advertising Services sector, specializing in patient recruitment and retention for clinical trials. The company emphasizes analytics-driven approaches that connect service-focused experts with insights from patients’ thoughts and feelings, guiding strategy and enabling targeted, integrated campaigns that aim to reach appropriate participants through digital, traditional, and video channels. Its work centers on aligning historic data with current goals to improve recruitment outcomes and support sponsor partners across growing therapeutic areas and global contexts.

Headquartered in Buffalo, New York, Praxis serves clients in the clinical trial space and focuses on delivering connections with the right patients to support trial success. The firm describes itself as combining sophisticated analytics with a broad creative toolkit to engage patients on both rational and emotional levels, positioning itself within the advertising services landscape as a conduit between sponsors and trial participants.

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