Mobile Engagement Growth The Baptist Access app launch and sustained user engagement signal a strong foundation for expanding digital patient engagement offerings, including telehealth, appointment scheduling, secure messaging, and remote monitoring for NICU families.

Security and IAM Current technology stack shows reliance on identity management and cloud infrastructure; present an opportunity to offer IAM, cybersecurity, and integration services to secure Workday, McKesson, and mobile apps across the network.

Analytics & Automation With existing Workday reporting and integration tooling, you can propose advanced analytics, data integration, and automation for workforce, finance, and supply chain, improving efficiency and decision making.

NICU & Community The NICU fundraising focus suggests potential for devices, telemetry, family engagement tools, and digital programs to support neonatal care and community outreach.

Network Integration Acquisition by a larger health system implies procurement alignment opportunities within the Orlando Health network; target the centralized procurement teams for hospital equipment, software, and services to become a preferred partner.