Niche Market Target high-end residential and commercial projects in artsy, design-forward spaces in the Pacific Northwest and West Coast where bespoke tile finishes and handmade glaze textures like Surf can differentiate interiors.

Collaborative Growth Leverage partnerships with interior designers, architecture firms, and boutique contractors (e.g., Rosie Gonzalez Group) to co-create colorways and custom glazes, expanding project opportunities and awareness of Pratt + Larson.

Limited Scale Advantage Position as a craft-focused, smaller supplier capable of rapid customization and intimate client service, appealing to projects seeking unique, artisanal tile experiences over mass-produced options.

Digital Engagement Highlight tech-forward capabilities and glaze innovations in marketing channels, using the company’s modern tech stack to support a seamless ordering experience for custom runs and small-batch production.

Financial Growth Capitalize on revenue in the low-to-mid single-digit millions by pursuing select project-based opportunities with higher margins, using case studies of past collaborations to demonstrate value to designers and developers.