Growth Capital Practice Better has recently secured $13M in growth financing from CIBC Innovation Banking, signaling strong investor confidence and potential for upsell of premium features, enterprise-grade solutions, and expansion into larger private practices or multi-location groups.

Acquisition & Expansion The acquisition of That Clean Life and the integration of AI Health Insights indicate a strategic push toward enhanced nutrition planning and AI-driven engagement tools, offering cross-sell opportunities to existing clients and a pathway to introduce advanced analytics and patient education modules.

Payment Platform Launch of Practice Better Payments opens doors for merchant services growth, enabling you to pitch integrated billing, compliance-friendly payment solutions, and streamlined revenue cycle management to practice owners seeking end-to-end financial tooling.

Leadership & Talent Recent leadership changes including a new CEO and Head of People suggest a focus on scaling, culture, and talent acquisition; this can be leveraged to position complementary HR, onboarding, and customer success solutions to maintain growth and client satisfaction.

Global Community With a global community of 50,000+ practitioners and a focus on prevention and whole-person care, there are clear upsell paths for multilingual support, regional compliance features, and partner programs that expand adoption across diverse markets.