Insights

Growing Market Presence Practice Better has recently secured $13M in growth capital from CIBC Innovation Banking and expanded its product offerings with the launch of AI-powered tools like That Clean Life’s AI Health Insights and integrated payment solutions, positioning it as a leader in innovative health and wellness practice management.

Technology-Driven Innovation With a tech stack that includes AI, automation, and integrated payment systems, Practice Better demonstrates a commitment to leveraging cutting-edge technology to improve client care and streamline practitioner workflows, creating opportunities for sales of advanced integrations, training, and support services.

Expanding Practitioner Community Serving over 50,000 practitioners globally and actively acquiring companies like That Clean Life, Practice Better's community-focused approach offers potential for upselling additional features, personalized consulting, and expanding into new markets or segments within the health and wellness industry.

Leadership and Talent Growth Recent leadership changes, including new CEO Kim Walsh and Head of People Kate O'Brien, signal a strategic focus on organizational growth and talent acquisition, which presents opportunities for providing HR solutions, enterprise software, and training programs tailored to scaling health tech firms.

Market Trend Alignment As the health and wellness industry shifts towards holistic, prevention-focused care with increased use of digital tools, Practice Better’s emphasis on holistic health management and client engagement apps positions it well to capitalize on the growing demand for digital health solutions and related services.

Practice Better Tech Stack

Practice Better uses 8 technology products and services including Xero, Reddit Ads, GitHub, and more. Explore Practice Better's tech stack below.

  • Xero
    Accounting
  • Reddit Ads
    Advertising
  • GitHub
    Communication And Collaboration
  • Prometheus
    Data Management
  • Font Awesome
    Font Scripts
  • Zendesk Chat
    Live Chat
  • Appcues
    User Onboarding
  • Ruby on Rails
    Web Frameworks

Media & News

Practice Better's Email Address Formats

Practice Better uses at least 1 format(s):
Practice Better Email FormatsExamplePercentage
First.Last@practicebetter.ioJohn.Doe@practicebetter.io
40%
First@practicebetter.ioJohn@practicebetter.io
13%
Last@practicebetter.ioDoe@practicebetter.io
7%
First.Last@practicebetter.ioJohn.Doe@practicebetter.io
40%

Frequently Asked Questions

Where is Practice Better's headquarters located?

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Practice Better's main headquarters is located at Toronto, Ontario Canada. The company has employees across 2 continents, including North AmericaAsia.

What is Practice Better's official website and social media links?

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Practice Better's official website is practicebetter.io and has social profiles on LinkedIn.

What is Practice Better's NAICS code?

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Practice Better's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Practice Better have currently?

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As of February 2026, Practice Better has approximately 83 employees across 2 continents, including North AmericaAsia. Key team members include Chief Growth Officer: A. K.Chief Of Staff: S. C.President: J. M.. Explore Practice Better's employee directory with LeadIQ.

What industry does Practice Better belong to?

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Practice Better operates in the Wellness and Fitness Services industry.

What technology does Practice Better use?

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Practice Better's tech stack includes XeroReddit AdsGitHubPrometheusFont AwesomeZendesk ChatAppcuesRuby on Rails.

What is Practice Better's email format?

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Practice Better's email format typically follows the pattern of First.Last@practicebetter.io. Find more Practice Better email formats with LeadIQ.

When was Practice Better founded?

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Practice Better was founded in 2014.

Practice Better

Wellness and Fitness ServicesOntario, Canada51-200 Employees

Holistic practices should never have to choose between exceptional client care and sustainable business growth. Whether in private or group practice, practitioners need an EHR that fuels both the well-being of their clients and the success of their practice.

Practice Better is that EHR.

We empower practitioners with cutting-edge tools for nutrition, lifestyle medicine, accessibility, accountability, and ongoing care—helping them drive better health outcomes. 

But we don’t stop there. 

We address the #1 challenge in private practice—client growth—by equipping practitioners with the strategies and resources to attract, retain, and serve clients more effectively. With AI and automation, Practice Better eliminates tedious admin, giving practitioners more time to focus fully on clients and growth—no compromises.

With a global community of 50,000+ practitioners leading the charge in prevention and whole-person care, Practice Better isn’t just a platform—it’s a movement. 

Together, we’re redefining health and building a future where holistic care thrives.

Section iconCompany Overview

Headquarters
Toronto, Ontario Canada
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Practice Better's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Practice Better's revenue is estimated to be in the range of $25M$50M

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