Strategic OEM Focus Power Products designs and manufactures batteries, chargers, and audio accessories for two-way radio applications and offers custom battery solutions for a wide range of OEM partners. This indicates opportunities to partner on private-label or co-branded battery and charger solutions for radio fleets and critical communications equipment.

Private Equity/Acquisition Brunswick Corporation acquired Power Products in 2018, signaling a track record of strategic ownership and potential access to expanded distribution channels and cross-selling opportunities within a larger boat and marine equipment ecosystem.

Regional Distribution Headquartered in Alpharetta, GA with proximity to Atlanta’s transportation hub supports fast, cost-efficient nationwide delivery. This can be marketed to customers seeking reliable lead times for emergency, field, or high-turnover radio battery needs.

Product Lifecycle Recent launches of battery lines with integrated chargers in 2019 and 2020 show active product development and potential for upsell into existing customer bases with upgraded functionality, extended battery life, and bundled charging solutions.

SMB Market Fit With a mid-market revenue profile and 11-50 employees, Power Products aligns with small to medium-sized fleet operators and regional service providers who require scalable, high-quality power solutions and responsive support for mission-critical communications.