Local Prestige Position Potter Plastic Surgery as a trusted local provider in Hays, Kansas with a focus on personalized care and a broad range of cosmetic and reconstructive procedures to expand patient base through referrals and word-of-mouth.

Growth Opportunity Revenue is in the lower-to-mid range for cosmetic practices; explore scalable services and premium packages (combining surgical and non-surgical options) to increase average transaction value and stabilize top-line growth.

Digital Upsell Leverage their e-commerce tech stack (Shopify, cart functionality, Google Analytics) to introduce virtual consults, online education, and treatment bundles, driving online to in-clinic conversions.

Service Expansion Capitalize on high-demand non-surgical offerings such as Botox, Dysport, Juvederm, Restylane, and Radiesse to create retainer-based memberships or refill programs that encourage repeat visits.

Operational Leverage With a lean team, offer partnerships around marketing automation, patient onboarding improvements, and CRM-enabled follow-up to improve appointment rates, retention, and referral generation without significantly increasing headcount.