Insights

Conservation Partnerships Growth potential through collaboration with conservation-focused institutions and zoos. Opportunities exist to co-host habitat restoration programs, wildlife conservation events, and joint grant applications with larger partners such as John Ball Zoo to expand reach and funding.

Community Engagement Active community programs like Habitat Hero and plant giveaways indicate strong local engagement. Sales opportunities include sponsorships, membership add-ons, and branded educational experiences that leverage community involvement to drive attendance and donations.

Education Programs Educational initiatives and outreach present avenues for paid workshops, school partnerships, and summer camps. Upsell premium programs, educator resources, and field trip packages to generate recurring revenue beyond general admissions.

Fundraising Engine Fundraising through memberships, grants, and events signals a revenue focus that can be bolstered with tailored donor pipelines, sponsorship tiers, and corporate giving programs aligned with wildlife conservation goals.

Tech & Accessibility A mixed tech stack including websites and maps indicates room to optimize digital experiences. Potential sales angles include enhanced donor CRM integrations, digital marketing services, and improved online event registration and fundraising platforms.

Similar companies to Potter Park Zoological Society

Potter Park Zoological Society Tech Stack

Potter Park Zoological Society uses 8 technology products and services including cdnjs, Drupal, WordPress, and more. Explore Potter Park Zoological Society's tech stack below.

  • cdnjs
    Content Delivery Network
  • Content Management System
  • Content Management System
  • PowerDMS
    Governance, Risk And Compliance
  • Backbone.js
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • Google Maps
    Maps
  • Marketing Automation

Potter Park Zoological Society's Email Address Formats

Potter Park Zoological Society uses at least 1 email format:
Potter Park Zoological Society Email FormatsExamplePercentage
FLast@potterparkzoo.orgJDoe@potterparkzoo.org
100%

Frequently Asked Questions

What is Potter Park Zoological Society's official website and social media links?

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Potter Park Zoological Society's official website is potterparkzoo.org and has social profiles on LinkedIn.

How much revenue does Potter Park Zoological Society generate?

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As of September 2026, Potter Park Zoological Society's annual revenue is estimated to be <$1M.

What is Potter Park Zoological Society's NAICS code?

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Potter Park Zoological Society's NAICS code is 712 - Museums, Historical Sites, and Similar Institutions.

How many employees does Potter Park Zoological Society have currently?

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As of September 2026, Potter Park Zoological Society has approximately 27 employees across 1 continents, including North America. Key team members include Overnight Coordinator: A. S. and Animal Care Worker: J. G. Explore Potter Park Zoological Society's employee directory with LeadIQ.

What industry does Potter Park Zoological Society belong to?

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Potter Park Zoological Society operates in the Museums, Historical Sites, and Zoos industry.

What technology does Potter Park Zoological Society use?

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Potter Park Zoological Society's tech stack includes cdnjs, Drupal, WordPress, PowerDMS, Backbone.js, JSON-LD, Google Maps and Constant Contact.

What is Potter Park Zoological Society's email format?

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Potter Park Zoological Society's email format typically follows the pattern of FLast@potterparkzoo.org. Find more Potter Park Zoological Society email formats with LeadIQ.

When was Potter Park Zoological Society founded?

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Potter Park Zoological Society was founded in 1969.
Potter Park Zoological Society logo

Potter Park Zoological Society

Museums, Historical Sites, and ZoosMichigan, United States11-50 Employees

The Potter Park Zoological Society operates in the museums, historical sites, and zoos sector, supporting Potter Park Zoo with a mission focused on conservation of animals and the natural world. It engages visitors and program participants through education intended to inform practical conservation actions for wildlife both globally and in local surroundings, while funding its activities via membership management, events, grants, and educational and fundraising programs. Based in Lansing, Michigan, the organization seeks to connect community members with wildlife conservation efforts through a structured program of outreach and activities. The Society is a small to mid-sized nonprofit entity that coordinates conservation-focused initiatives and educational offerings to support the zoo’s broader mission. Recent developments include partnerships and new programs launched in 2025–2026 to expand habitat restoration engagement and community conservation effort initiatives.

Section iconCompany Overview

NAICS Code
712 - Museums, Historical Sites, and Similar Institutions
Founded
1969
Employees
11-50

Section iconFunding & Financials

  • <$1M

    Potter Park Zoological Society's revenue is estimated to be in the range of <$1M

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