Insights

Tech Recruitment Focus Potentia is a NZ-based technology recruitment specialist with multiple regional hubs and services including permanent recruitment, contract recruitment, executive search, and payrolling, presenting an opportunity to position multi-service offers to tech employers and scale-ready teams.

Growing Revenue With annual revenue in the 10–25 million range and a large market presence as New Zealand's largest locally-owned technology recruitment business, there is potential to upsell premium services, expanded searches, and consultancy offerings to mid-market and enterprise clients.

Scale Potential Headcount sits at 11–50 employees, indicating a scalable mid-sized operation with room to expand sales footprint, add specialized recruiters, or partner for blended onshore/offshore delivery to meet increasing demand.

Tech Stack Utilization of tools like Hotjar, Azure Monitor, Osano, Module Federation, and standard web tech suggests opportunities to offer data-driven recruitment analytics, digital onboarding, and security/compliance-focused hiring solutions for tech stacks in client environments.

Competitive Positioning Positioned as a locally-owned leader in NZ tech recruitment, there is potential to differentiate with exclusive partnerships, employer brand advisory, and executive search capabilities to compete with larger global agencies for local tech talent and key leadership roles.

Potentia Tech Stack

Potentia uses 8 technology products and services including Microsoft Clarity, Linkedin Insight Tag, Cloudflare, and more. Explore Potentia's tech stack below.

  • Microsoft Clarity
    Analytics
  • Linkedin Insight Tag
    Analytics
  • Cloudflare
    Content Management System
  • Osano
    Cookie Compliance
  • Module Federation
    Development
  • Microsoft Azure
    Platform As A Service
  • Google Tag Manager
    Tag Management
  • jQuery Validation Plugin
    Web Tools And Plugins

Potentia's Email Address Formats

Potentia uses at least 1 format(s):
Potentia Email FormatsExamplePercentage
First@potentia.co.nzJohn@potentia.co.nz
81%
First.Last@potentia.co.nzJohn.Doe@potentia.co.nz
19%

Frequently Asked Questions

What is Potentia's stock symbol?

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Potentia is a publicly traded company; the company's stock symbol is AGI.L.

What is Potentia's official website and social media links?

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Potentia's official website is potentia.co.nz and has social profiles on LinkedIn.

How much revenue does Potentia generate?

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As of August 2026, Potentia's annual revenue is estimated to be $1M - $10M.

What is Potentia's NAICS code?

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Potentia's NAICS code is 5613 - Employment Services.

How many employees does Potentia have currently?

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As of August 2026, Potentia has approximately 47 employees across 6 continents, including OceaniaAsiaAfrica. Key team members include Director: G. D.Director: S. N.Director Of Customer: J. L.. Explore Potentia's employee directory with LeadIQ.

What industry does Potentia belong to?

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Potentia operates in the Staffing and Recruiting industry.

What technology does Potentia use?

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Potentia's tech stack includes Microsoft ClarityLinkedin Insight TagCloudflareOsanoModule FederationMicrosoft AzureGoogle Tag ManagerjQuery Validation Plugin.

What is Potentia's email format?

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Potentia's email format typically follows the pattern of First@potentia.co.nz. Find more Potentia email formats with LeadIQ.

When was Potentia founded?

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Potentia was founded in 2004.
Potentia logo

Potentia

Staffing and RecruitingAuckland, New Zealand11-50 Employees

Potentia is a staffing and recruitment firm focused on technology roles in New Zealand. Based in Auckland and operating across Wellington, Christchurch, and Dunedin, it is positioned as a locally owned technology recruitment provider. The firm's approach centers on people, aiming to understand candidates’ potential and what motivates them as well as the needs of employers.
Its services span permanent placements, contract staffing, executive search, and payrolling. Serving clients and job seekers across major New Zealand cities, Potentia functions as a partner throughout the recruitment process.

Section iconCompany Overview

Stock Symbol
AGI.L
NAICS Code
5613 - Employment Services
Founded
2004
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Potentia's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Potentia's revenue is estimated to be in the range of $1M - $10M

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