Insights

Tech recruiting scale Potentia positions itself as New Zealand’s largest locally-owned technology recruitment business with multiple regional offices. This suggests potential for multi-vertical technology staffing engagements, cross-city client expansion, and higher value engagements such as executive search and payrolling for tech roles.

Comprehensive services Offerings include permanent recruitment, contract recruitment, executive search, and payrolling. This breadth creates opportunities to propose bundled staffing solutions, vendor management services for client projects, and long-term workforce outsourcing arrangements.

Tech maturity indicators Adopted tech stack includes analytics and web tooling (Microsoft Clarity, Facebook Pixel, Osano) and development frameworks (Module Federation, Ruby, Bootstrap, jQuery Validation). Suggests potential for clients needing modern tech talent with experience in data-driven recruitment marketing, candidate experience optimization, and security/privacy compliance.

Regional footprint Active across Auckland, Wellington, Christchurch, and Dunedin with 11-50 employees. This regional reach enables targeted sales plays to tech hubs and growing startups across major NZ cities, as well as opportunities to scale staffing solutions for clients expanding nationally.

Growth and revenue Reported revenue in the 10–25 million range indicates a mid-market player with capacity to scale engagements, upsell premium services, and partner on large tech initiatives. Potential to target mid-market clients seeking reliable local tech recruitment partners with established brand presence.

Potentia Tech Stack

Potentia uses 8 technology products and services including Hotjar, Azure Monitor, Osano, and more. Explore Potentia's tech stack below.

  • Hotjar
    Analytics
  • Azure Monitor
    Analytics
  • Osano
    Cookie Compliance
  • Module Federation
    Development
  • Ruby
    Programming Languages
  • reCAPTCHA
    Security
  • Bootstrap
    UI Frameworks
  • jQuery Validation Plugin
    Web Tools And Plugins

Media & News

Potentia's Email Address Formats

Potentia uses at least 1 format(s):
Potentia Email FormatsExamplePercentage
First@potentia.co.nzJohn@potentia.co.nz
81%
First.Last@potentia.co.nzJohn.Doe@potentia.co.nz
19%

Frequently Asked Questions

What is Potentia's stock symbol?

Minus sign iconPlus sign icon
Potentia is a publicly traded company; the company's stock symbol is PTMUSD.

What is Potentia's official website and social media links?

Minus sign iconPlus sign icon
Potentia's official website is potentia.co.nz and has social profiles on LinkedIn.

What is Potentia's NAICS code?

Minus sign iconPlus sign icon
Potentia's NAICS code is 5613 - Employment Services.

How many employees does Potentia have currently?

Minus sign iconPlus sign icon
As of July 2026, Potentia has approximately 46 employees across 6 continents, including OceaniaAfricaAsia. Key team members include Director: G. D.Director: S. N.Kaitohu | Director: K. D.. Explore Potentia's employee directory with LeadIQ.

What industry does Potentia belong to?

Minus sign iconPlus sign icon
Potentia operates in the Staffing and Recruiting industry.

What technology does Potentia use?

Minus sign iconPlus sign icon
Potentia's tech stack includes HotjarAzure MonitorOsanoModule FederationRubyreCAPTCHABootstrapjQuery Validation Plugin.

What is Potentia's email format?

Minus sign iconPlus sign icon
Potentia's email format typically follows the pattern of First@potentia.co.nz. Find more Potentia email formats with LeadIQ.

When was Potentia founded?

Minus sign iconPlus sign icon
Potentia was founded in 2004.

Potentia

Staffing and RecruitingAuckland, New Zealand11-50 Employees

Potentia is a staffing and recruitment firm focused on technology roles in New Zealand. Based in Auckland and operating across Wellington, Christchurch, and Dunedin, it is positioned as a locally owned technology recruitment provider. The firm's approach centers on people, aiming to understand candidates’ potential and what motivates them as well as the needs of employers.
Its services span permanent placements, contract staffing, executive search, and payrolling. Serving clients and job seekers across major New Zealand cities, Potentia functions as a partner throughout the recruitment process.

Section iconCompany Overview

Stock Symbol
PTMUSD
NAICS Code
5613 - Employment Services
Founded
2004
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Potentia's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Potentia's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.