Innovative Product Line Post Meridiem Spirit Company offers conveniently packaged ready-to-drink cocktails in 100mL cans, appealing to consumers seeking authentic, full-strength cocktails on-the-go, which presents opportunities to target premium retail outlets, convenience stores, and hospitality venues.
Award-Winning Credibility With recognition such as the Best of Class award at the San Francisco World Spirit Competition and medals for specific flavors, the brand has established credibility and quality assurance that can be leveraged in marketing efforts to attract high-end retailers and discerning consumers.
Product Expansion & Innovation Recent launches of new cocktails like The Modern Classic Cosmopolitan and The London Dry Southside demonstrate ongoing innovation, indicating potential for introductory campaigns, limited editions, or collaborations to boost visibility and market penetration.
Growing Market Presence The company’s expansion of its lineup and recent award recognitions position it as a dynamic player in the RTD cocktail segment, suggesting opportunities to partner with distributors and expand into new regional markets or online sales channels.
Engaged Consumer Base The company’s use of digital tools like Klaviyo and active participation in industry awards suggests a focus on consumer engagement and targeted marketing, which could be expanded through joint promotional efforts, sampling campaigns, or co-branded events to increase sales and brand awareness.