Community collaborations There is active partnership with regional organizations and government entities (Greater Des Moines Partnership, Polk County officials, health department, and hospital networks) to drive public health initiatives, representing potential cross-selling opportunities with local health networks and community programs.

Digital infrastructure The tech stack includes cloud, identity, e-commerce, and productivity tools (AWS, Azure Active Directory, Microsoft 365, WordPress/WooCommerce) suggesting opportunities to upsell managed services, security enhancements, and integration projects for healthcare websites and donor/fundraising platforms.

Moderate scale Revenue is in the low to mid single-digit millions with a lean headcount (2–10 employees), indicating a need for cost-effective IT and operational solutions, compliance tooling, and scalable vendor partnerships.

Care-focused positioning As a medical society within Hospitals and Health Care, there is potential to offer member engagement platforms, CRM integrations, and telehealth or virtual event solutions to support physician member services and continuing education programs.

Public health alignment Past initiatives around public health messaging (Mask Up DSM) show receptivity to collaborative campaigns and digital outreach, presenting opportunities for marketing automation, content management, and analytics services to enhance community health campaigns.