Polaris Marketing Research Employee Directory

Market ResearchGeorgia, United States2-10 Employees

Polaris Marketing Research is a boutique market research firm based in Alpharetta, Georgia, offering full-service survey programs focused on customer satisfaction and loyalty, brand research, and new product development. Founded in 1989, the company emphasizes understanding customer behavior—current, lost, potential—and employee perspectives to identify drivers of satisfaction and loyalty, while helping clients develop brand strategies and screen concepts for market launches. Serving organizations across various industries, Polaris positions itself as a personalized project-managed partner with a track record of translating insights into actionable guidance for brand building and product development. The firm operates from a small team structure, delivering tailored research services to help clients understand market needs and optimize their offerings.}

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