Poiray
Retail Luxury Goods and JewelryÎle-de-France, France51-200 Employees
Poiray is a Paris-based luxury jeweler and watchmaker, anchored in Place Vendôme in the Île-de-France region. The house traces its origins to 1975 on Rue de la Paix and aims to bring together elegance and creativity in pieces designed for daily wear. Its Ma Première watch, introduced in 1987, is regarded as an iconic design that showcases the brand's horological craft in an Art Deco idiom. The jewelry lines mix diamonds with colored stones, delivering modern pieces with individuality for a range of occasions. Positioned in the luxury jewelry and timepiece sector, Poiray emphasizes themes of love, heritage and color through its collections, offering a modern interpretation of timeless designs. The house is part of the AMS family group, a French family-owned company that acquired Poiray in 2013, and remains based in Paris. In April 2025, Poiray announced a collaboration with Ladurée to celebrate its 50th anniversary, marking a notable recent development for the brand. A new chapter for the house frames its vision of a relaxed luxury expressed through enduring classics.
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