Insights

Expanding Market Reach PointsBet has established a strong presence in Australia and Canada since launching in 2017, demonstrating successful geographic expansion that could be leveraged to explore entry into additional regulated markets or regions with emerging online gaming regulations.

Technological Innovation The company's tech stack includes modern tools such as AWS, .NET, and Ruby on Rails, which indicates a commitment to innovative and scalable platform development, presenting opportunities related to upgrades, integrations, or custom solutions for enhanced user experiences.

Growth Potential With revenue estimates between $50M and $100M and a relatively lean team of 201-500 employees, PointsBet presents a scalable business model that can benefit from advanced analytics, marketing automation, or operational efficiencies to further accelerate growth.

Strategic Partnerships Recent partnership with Tokyo-based MIXI, Inc. signals a focus on social entertainment and community building, opening avenues for sales opportunities in social gaming technologies, engagement platforms, and community management solutions.

Industry Trends As online sports betting continues to grow globally, PointsBet’s emphasis on responsible gaming and platform trust aligns with market trends emphasizing safety and compliance, creating potential for consulting or technology solutions that enhance regulatory adherence and user security.

PointsBet Tech Stack

PointsBet uses 8 technology products and services including Snowplow, Facebook Pixel, AWS CodeDeploy, and more. Explore PointsBet's tech stack below.

  • Snowplow
    Analytics
  • Facebook Pixel
    Analytics
  • AWS CodeDeploy
    Deployment
  • Zendesk
    Documentation Tools
  • Microsoft Excel
    Editors
  • core-js
    Javascript Libraries
  • .NET
    Programming Languages
  • Ruby on Rails
    Web Frameworks

Media & News

PointsBet's Email Address Formats

PointsBet uses at least 2 format(s):
PointsBet Email FormatsExamplePercentage
First.Last@pointsbet.comJohn.Doe@pointsbet.com
99%
LastFir@pointsbet.comDoeJoh@pointsbet.com
1%

Frequently Asked Questions

Where is PointsBet's headquarters located?

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PointsBet's main headquarters is located at Melbourne, Victoria Australia. The company has employees across 5 continents, including OceaniaNorth AmericaAsia.

What is PointsBet's stock symbol?

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PointsBet is a publicly traded company; the company's stock symbol is PBH.AX.

What is PointsBet's official website and social media links?

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PointsBet's official website is pointsbet.com.au and has social profiles on LinkedIn.

What is PointsBet's NAICS code?

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PointsBet's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does PointsBet have currently?

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As of April 2026, PointsBet has approximately 340 employees across 5 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer - Australia: A. C.Chief Commercial Officer (cco): N. F.Chief Marketing Officer: S. K.. Explore PointsBet's employee directory with LeadIQ.

What industry does PointsBet belong to?

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PointsBet operates in the IT Services and IT Consulting industry.

What technology does PointsBet use?

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PointsBet's tech stack includes SnowplowFacebook PixelAWS CodeDeployZendeskMicrosoft Excelcore-js.NETRuby on Rails.

What is PointsBet's email format?

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PointsBet's email format typically follows the pattern of First.Last@pointsbet.com. Find more PointsBet email formats with LeadIQ.

When was PointsBet founded?

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PointsBet was founded in 2015.

PointsBet

IT Services and IT ConsultingVictoria, Australia201-500 Employees

At PointsBet, we have only built a fraction of what we have imagined. 

Launched in Australia in 2017, PointsBet has grown into a leader in the online gaming industry, delivering top-tier sportsbook and online gaming experiences to customers across Australia and Canada. Our people at PointsBet are united by a shared mission: to push boundaries and elevate the thrill of the game - always with a focus on a safe, responsible experience for all our users. 

In 2025, PointsBet joined forces with MIXI, Inc., a Tokyo-based digital entertainment company known for pioneering social communication and sports entertainment experiences. Together, we combine MIXI’s deep expertise in building global communities, with PointsBet’s cutting-edge technology and product innovation, unlocking new opportunities to shape the future of digital entertainment. 

Our diverse team brings together the best of tech, sports knowledge and creative vision to deliver an exciting platform for sports and racing enthusiasts worldwide. 

Join us in our journey to change the game, innovate daily and create a platform that sports lovers across the globe can trust and enjoy. 

Twitter: @pointsbet_au 
Instagram: @pointsbet; @pointsbet_canada 
Headquarters: Melbourne, Australia

Section iconCompany Overview

Headquarters
Melbourne, Victoria Australia
Stock Symbol
PBH.AX
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2015
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    PointsBet's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    PointsBet's revenue is estimated to be in the range of $50M$100M

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