VAT advisory PM+M recently launched a dedicated VAT advisory team to help organisations manage complex VAT requirements, stay compliant, and identify opportunities to improve business performance—a clear upsell opportunity for VAT and indirect tax services.

Audit expansion Recent leadership changes in PM+M's audit and advisory team, plus promotions, indicate a focus on strengthening service depth in assurance. This presents a selling point for expanding audit, assurance, and advisory engagements with both existing and new clients.

Tech partnerships Strategic partnerships with Link My Books and Mimo for payments and beta platform access signal PM+M’s appetite for fintech-enabled solutions. Positioning PM+M as a technology-forward firm can open conversations around cloud accounting, integration projects, and fintech advisory.

Growth signals With revenue in the multi-million range and a long-standing presence in the North West, PM+M seeks scale and efficiency improvements. Target cross-sell opportunities across tax planning, business advisory, and financial planning to deepen client value and revenue per client.

Brand and sponsorship Active participation in regional awards and partnerships (Export Award sponsorship, Arts 2 Heal sponsorship) indicates strong community engagement. Leverage this local visibility to position PM+M as a trusted regional partner for SMEs and fast-growing businesses seeking advisory and implementation support.