Market Leadership PLMA oversees a rapidly growing industry where store brand sales in the U.S. hit a record $283 billion in 2025, indicating a robust and expanding market opportunity for private label products across food and non-food categories.

Industry Engagement With active participation in major trade shows and leadership conferences, PLMA provides numerous channels to connect with retail buyers and decision-makers, offering opportunities to showcase new private label products and innovations.

Innovation and Recognition PLMA's initiatives like the Store Brands Marketplace and awards for excellence highlight a focus on introducing innovative products, emphasizing potential for partnerships in creating distinctive, high-quality store brands that stand out in the market.

Digital and Event Focus Frequent attendance at high-profile events and the use of digital channels position PLMA as a key platform for launching marketing campaigns, making it ideal for outreach to retail executives and industry professionals.

Industry Trends The association’s emphasis on private label growth, especially through themed trade shows and conferences, signals ongoing market trends that sales teams can leverage to position private label offerings as competitive and innovative solutions.