Expansion Opportunities Plews and Edelmann is actively expanding its product portfolio with Edelmann Elite Remote Reservoirs and Elite Return hoses, plus application-specific power steering system bundles. Sales teams can target OE and aftermarket distributors with bundled, high-margin solutions for modern vehicles and diverse chassis needs.

Direct Shipping Model The introduction of a factory-direct shipping program for Edelmann power steering hoses in the U.S. creates a channel strategy to streamline procurement for repair shops, fleet managers, and OEMs. Develop outreach to leverage faster delivery and improved supply reliability as a differentiator.

Performance Focus Recent launches such as EPS tool kits and Chamfer Ring Spanner Wrench Kit emphasize EPS system servicing and maintenance efficiency. Position these as value-add sales to service centers and bodyshops looking to upgrade technician toolsets and reduce EPS service time.

Retail and Channel Growth Assuming leadership roles in retail and independent aftermarket by appointing a director of retail sales signals emphasis on retail channel growth. Target aftermarket retailers, parts chains, and e-commerce marketplaces with Edelmann Elite lineups and remote reservoir solutions.

Data-Driven Selling The tech stack includes Power BI, Qlik, Tableau and collaborative tools, indicating a data-driven approach to demand planning and customer insights. Offer tailored, data-backed pitches on stock availability, lead times, and performance claims to win larger fleet and OEM opportunities.