Regional Presence Opportunity With the recent closure of the Mount Vernon location after 25 years, there is an opportunity to target Baltimore-based artists and crafters who now have fewer local suppliers, allowing for targeted marketing and expansion efforts in the Baltimore area.

Customer Engagement Channels The company's emphasis on workshops, demos, and classes presents a chance to develop partnerships or sponsorships to enhance customer engagement, increase foot traffic, and foster loyalty among creative consumers.

Technology Integration Utilizing advanced e-commerce features and social media integrations, including Facebook and modern web technologies, can be leveraged to boost online sales and reach a broader audience, especially as more customers prefer online purchasing.

Product and Service Diversification Offering comprehensive services such as custom framing, bulk discounts, and special orders positions the company to upsell and cross-sell related art supplies and gifts, increasing average transaction value.

Market Expansion Potential Given the company's sizable revenue and active partnerships with craft and art communities, there is an opportunity to expand into new markets or online channels to capture additional market share in the art retail industry.