Insights

Strategic Partnerships Playground has a track record of partnering with major industry players (Dusk Till Dawn Ltd and GGPoker), presenting opportunities to propose collaborations with other gaming platforms, event organizers, or online operators to expand experiential and cross-channel offerings.

Poker Leadership As a top poker destination hosting premier events like WPT and WSOP-C with record-breaking jackpots, Playground can be a focal point for sponsorships, exclusive tournaments, and co-branded promotions to attract high-stakes players and media attention.

Tech & Analytics With a tech stack including IBM Cognos Analytics, Snowplow, Kubernetes, Prometheus, and marketing tools, there is potential to upsell advanced analytics services, loyalty program enhancements, and data-driven marketing partnerships to optimize player acquisition and retention.

Experiential Offering A broad entertainment and dining ecosystem supports cross-sell opportunities into hospitality, dining, and experiences, enabling bundled packages, loyalty cross-promotions, and event-driven campaigns for both local and visiting guests.

Market Positioning Strong branding as the world’s #1 poker destination and recognition for big jackpots can be leveraged to attract sponsorships, media rights, and corporate bookings, expanding B2B sales avenues beyond consumer gaming.

Similar companies to Playground

Playground Tech Stack

Playground uses 8 technology products and services including IBM Cognos Analytics, Facebook Ads, Snowplow, and more. Explore Playground's tech stack below.

Playground's Email Address Formats

Playground uses at least 2 email formats:
Playground Email FormatsExamplePercentage
First.Last@playground.caJohn.Doe@playground.ca
90%
FirstLast@playground.caJohnDoe@playground.ca
10%

Frequently Asked Questions

What is Playground's stock symbol?

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Playground is a publicly traded company; the company's stock symbol is SMPBF.

What is Playground's official website and social media links?

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Playground's official website is playground.ca and has social profiles on LinkedIn.

How much revenue does Playground generate?

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As of August 2026, Playground's annual revenue is estimated to be $25M - $50M.

What is Playground's NAICS code?

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Playground's NAICS code is 7211 - Traveler Accommodation.

How many employees does Playground have currently?

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As of August 2026, Playground has approximately 180 employees across 6 continents, including North America, Europe and Asia. Key team members include Vice President Of Gaming & Marketing: R. B., Head Chef: R. K. and Owner: L. P. Explore Playground's employee directory with LeadIQ.

What industry does Playground belong to?

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Playground operates in the Hospitality industry.

What technology does Playground use?

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Playground's tech stack includes IBM Cognos Analytics, Facebook Ads, Snowplow, Kubernetes, Prometheus, Sage, Sprout Social and Adobe Creative Suite.

What is Playground's email format?

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Playground's email format typically follows the pattern of First.Last@playground.ca. Find more Playground email formats with LeadIQ.

When was Playground founded?

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Playground was founded in 2010.
Playground logo

Playground

HospitalityQuebec, Canada51-200 Employees

Playground is a hospitality and entertainment venue located in the Mohawk Territory of Kahnawake, near downtown Montreal in Quebec, Canada, at 1500 QC-138. Since its opening in 2010, it has developed into a leading poker destination, hosting events such as the World Poker Tour and the World Series of Poker Circuit. The on-site poker room comprises 44 tables supporting daily cash games and tournaments for a range of players from casual to high-stakes. The gaming floor features more than 1,100 gaming machines and electronic table games including Blackjack, Roulette, and Baccarat, with dining and lounge options that include The Rail, Drunken Dragon, and an upscale steakhouse offering aged steaks. Playground has received recognition including the 2024 Fans Choice Best Poker Room award, and is noted as home to the two largest Bad Beat Jackpots in poker history.

Section iconCompany Overview

Stock Symbol
SMPBF
NAICS Code
7211 - Traveler Accommodation
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Playground's revenue is estimated to be in the range of $25M - $50M

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