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Insights

Strategic Partnership Potential for collaboration with veterinary and equine industry partners, evidenced by recent AQHA sponsorships and colic reimbursement programs, suggesting opportunities to offer bundled nutrition and wellness solutions to affiliated networks and events.

Industry Presence Established market position in animal health nutrition with 25 years of research focus, enabling upsell opportunities to veterinarians, trainers, and breeding operations seeking proven formulations for performance, recovery, and preventive care.

Acquisition Footprint Former owner Zoetis presence indicates a channel and distribution capability to scale; leverage existing veterinary channels, retailers, and pharma partnerships to expand reach and cross-sell advanced nutrition tech.

Tech Enablement Modern tech stack including PostgreSQL, Apache Airflow, Splunk and ERP/expense tools points to potential for data-driven programs, personalized nutrition plans, and scalable customer onboarding for large equine and pet-owner programs.

Revenue Growth Mid-market revenue with multi-year collaboration opportunities; target high-value accounts such as equine operations, clinics, and sponsorship partners to drive higher lifetime value and expand into colic prevention and wellness programs.

Similar companies to Platinum Performance, Inc.

Platinum Performance, Inc. Tech Stack

Platinum Performance, Inc. uses 8 technology products and services including Microsoft Advertising, Apache Airflow, PostgreSQL, and more. Explore Platinum Performance, Inc.'s tech stack below.

Platinum Performance, Inc.'s Email Address Formats

Platinum Performance, Inc. uses at least 4 email formats:
Platinum Performance, Inc. Email FormatsExamplePercentage
First@platinumperformance.comJohn@platinumperformance.com
60%
FLast@platinumperformance.comJDoe@platinumperformance.com
28%
Last@platinumperformance.comDoe@platinumperformance.com
6%
FirstLast@platinumperformance.comJohnDoe@platinumperformance.com
6%

Frequently Asked Questions

What is Platinum Performance, Inc.'s phone number?

Minus sign iconPlus sign icon You can contact Platinum Performance, Inc.'s main corporate office by phone at
+1-805-688-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Platinum Performance, Inc.'s official website and social media links?

Minus sign iconPlus sign iconPlatinum Performance, Inc.'s official website is platinumperformance.com and has social profiles on LinkedIn.

How much revenue does Platinum Performance, Inc. generate?

Minus sign iconPlus sign icon As of October 2026, Platinum Performance, Inc.'s annual revenue is estimated to be $25M - $50M.

What is Platinum Performance, Inc.'s NAICS code?

Minus sign iconPlus sign iconPlatinum Performance, Inc.'s NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Platinum Performance, Inc. have currently?

Minus sign iconPlus sign iconAs of October 2026, Platinum Performance, Inc. has approximately 96 employees across 3 continents, including North America, Asia and Europe. Key team members include Vp Of Engineering: M. Y., Owner: N. S. and Director Of Quality: B. Z. Explore Platinum Performance, Inc.'s employee directory with LeadIQ.

What industry does Platinum Performance, Inc. belong to?

Minus sign iconPlus sign iconPlatinum Performance, Inc. operates in the Wellness and Fitness Services industry.

What technology does Platinum Performance, Inc. use?

Minus sign iconPlus sign iconPlatinum Performance, Inc.'s tech stack includes Microsoft Advertising, Apache Airflow, PostgreSQL, Splunk, Zabbix, PayPal, SAP Ariba and SAP Concur.

What is Platinum Performance, Inc.'s email format?

Minus sign iconPlus sign iconPlatinum Performance, Inc.'s email format typically follows the pattern of First@platinumperformance.com. Find more Platinum Performance, Inc. email formats with LeadIQ.

When was Platinum Performance, Inc. founded?

Minus sign iconPlus sign iconPlatinum Performance, Inc. was founded in 1996.
Platinum Performance, Inc. logo

Platinum Performance, Inc.

Wellness and Fitness ServicesCalifornia, United States51-200 Employees

Platinum Performance, Inc. operates in the wellness and fitness services space, developing nutritional formulas and related wellness initiatives to support health, performance, and recovery in horses and companion animals. It was created out of clinical necessity by veterinarian Dr. Doug Herthel, and for more than 25 years has emphasized quality and a research-focused culture. It works with riders, pet owners and veterinarians to advance the impact of advanced nutrition on animal health.
Based in Buellton on California's Central Coast, the company runs a fast-paced, agile operation at a state-of-the-art facility. Its mission centers on creating nutritional formulas, developing wellness technology and conducting research to broaden nutrition's role in medicine. In December 2025, Platinum Performance announced a partnership with Iowa Equine, LLC to offer the Platinum Performance Colic Reimbursement Program for horse owners.

Section iconCompany Overview

Phone number
+1-805-688-****
Website
platinumperformance.com
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1996
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $25M - $50M

    Platinum Performance, Inc.'s revenue is estimated to be in the range of $25M - $50M

Company Leadership

  • Vp Of Engineering at Platinum Performance, Inc.
    M. Y.
    Vp Of Engineering
    Mobile Phone
  • Owner at Platinum Performance, Inc.
    N. S.
    Owner
    Mobile Phone
  • Director Of Quality at Platinum Performance, Inc.
    B. Z.
    Director Of Quality
    Mobile Phone
  • Director Interactive Marketing at Platinum Performance, Inc.
    J. C.
    Director Interactive Marketing
    Mobile Phone
  • Controller at Platinum Performance, Inc.
    M. R.
    Controller
    Mobile Phone

Employee Directory

  • Director Of Marketing at Platinum Performance, Inc.
    S. P.
    Director Of Marketing
    Mobile Phone
  • Social Media Manager at Platinum Performance, Inc.
    B. S.
    Social Media Manager
    Mobile Phone
  • Sales And Advisors Team Leader at Platinum Performance, Inc.
    S. E.
    Sales And Advisors Team Leader
    Mobile Phone
  • Asesor at Platinum Performance, Inc.
    A. G. M.
    Asesor
    Mobile Phone
  • Veterinary Advisor at Platinum Performance, Inc.
    A. K.
    Veterinary Advisor
    Mobile Phone

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