Non-profit collaboration Plant Select operates as a non-profit collaboration among Colorado State University, Denver Botanic Gardens, and the horticulture industry, presenting a partnership-driven opportunity for academic and institutional partnerships, grant-funded programs, and co-branded initiatives with potential for sponsored plant introductions and joint marketing efforts.

Iconic niche As the leading brand for plants suited to the high plains and intermountain regions, there is a sales opportunity to target regional landscape firms, garden centers, and growers seeking dependable, regionally adapted varieties with strong environmental benefits and reduced maintenance.

Award momentum Recent international recognition as International Grower of the Year in the Young Plants category signals credibility and can be leveraged in outreach to distributors, retailers, and media to accelerate placements and co-promotional campaigns.

Small team capability With a lean team and a revenue profile under one million, strategic partnerships with larger wholesale distributors or co-marketing programs can expand reach without significantly increasing internal headcount, presenting scalable sales channels.

Growth through innovations Historically introducing new petite plants and a focus on low-resource, high-impact gardening suggests opportunities to upsell to retailers and landscape professionals with seasonal launches, exclusive cultivars, and bundled planting solutions aligned with sustainability trends.