Market Leadership Placed is a leader in location-driven insights and ad intelligence, providing comprehensive offline consumer behavior data that can enhance targeting and measurement strategies for brands, agencies, and publishers seeking to improve advertising ROI.
Strong Industry Tie-ins The company's partnerships with major players like Pandora, GroundTruth, and its acquisition history with Snapchat and Foursquare demonstrate a solid position within the location analytics ecosystem, making it a valuable partner for businesses looking to leverage location data for attribution and consumer engagement.
Growth & Acquisition Potential With recent acquisitions and a revenue range of $10M to $25M, Placed shows significant growth potential, especially targeting mid-sized to large organizations interested in expanding their mobile and offline attribution capabilities, presenting opportunities for upselling or strategic collaborations.
Technological Foundation Utilizing robust technologies such as Ruby on Rails, Cloudflare, and Tailwind CSS, Placed is well-positioned to offer scalable, reliable location analytics solutions that can be tailored to enterprise needs, creating opportunities for customized deployments and integrations.
Engagement Opportunities Given its established client base and partnerships, Placed is poised for further expansion in industries like retail, entertainment, and quick-service restaurants, offering tailored location analytics solutions to enhance customer insights and drive targeted marketing strategies.