Insights

Premium Brand Positioning Pirouline is a long-established, family-run brand with a premium signature product (crème-filled rolled wafers) and a loyal consumer base. This strong brand equity can be leveraged to upsell wholesale SKUs, co-branding opportunities, and premium back-of-house dessert displays for retailers and hospitality partners.

Strategic Retail Fit The distinctive resealable tin and recognizable swirled wafer format position Pirouline well for gift, pantry staple, and impulse consumer channels. Target premium supermarkets, specialty grocers, and culinary retailers, plus gift-focused e-commerce programs and seasonal seasonal flavor drops to drive短-term shelf presence and repeat purchases.

Scale & Partnerships With revenue in the mid-range and a national bakery footprint, Pirouline is a scalable partner for distributors and foodservice. Highlight opportunities in bakery counters, dessert platters, and ready-to-serve dessert bowls in hospitality, catering, and corporate gifting programs.

Tech-Enabled Growth The tech stack indicates strong operational capabilities and marketing analytics potential. Use data-driven sales outreach, targeted B2B campaigns, and enhanced e-commerce partnerships, plus contact automation and CRM integration to optimize channel expansion and merchandising optimization.

Leadership & Heritage A leadership team with industry credibility and a multi-decade family legacy enhances trust in potential customers and distributors. Leverage this narrative in sales pitches for partner onboarding, co-marketing initiatives, and long-term contract discussions to differentiate Pirouline from competitors.

Similar companies to Pirouline - DeBeukelaer Cookie Company

Pirouline - DeBeukelaer Cookie Company Tech Stack

Pirouline - DeBeukelaer Cookie Company uses 8 technology products and services including Apache Kafka, Docker, MongoDB, and more. Explore Pirouline - DeBeukelaer Cookie Company's tech stack below.

Pirouline - DeBeukelaer Cookie Company's Email Address Formats

Pirouline - DeBeukelaer Cookie Company uses at least 4 email formats:
Pirouline - DeBeukelaer Cookie Company Email FormatsExamplePercentage
First.Last@pirouline.comJohn.Doe@pirouline.com
57%
FLast@pirouline.comJDoe@pirouline.com
38%
F.Last@pirouline.comJ.Doe@pirouline.com
3%
FirLast@pirouline.comJohDoe@pirouline.com
2%

Frequently Asked Questions

What is Pirouline - DeBeukelaer Cookie Company's phone number?

Minus sign iconPlus sign icon
You can contact Pirouline - DeBeukelaer Cookie Company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pirouline - DeBeukelaer Cookie Company's official website and social media links?

Minus sign iconPlus sign icon
Pirouline - DeBeukelaer Cookie Company's official website is pirouline.com and has social profiles on LinkedIn.

How much revenue does Pirouline - DeBeukelaer Cookie Company generate?

Minus sign iconPlus sign icon
As of August 2026, Pirouline - DeBeukelaer Cookie Company's annual revenue is estimated to be $50M - $100M.

What is Pirouline - DeBeukelaer Cookie Company's SIC code and NAICS code?

Minus sign iconPlus sign icon
Pirouline - DeBeukelaer Cookie Company's SIC code is 2099 - Food Preparations, Not Elsewhere Classified and NAICS code is 311 - Food Manufacturing.

How many employees does Pirouline - DeBeukelaer Cookie Company have currently?

Minus sign iconPlus sign icon
As of August 2026, Pirouline - DeBeukelaer Cookie Company has approximately 51 employees across 1 continents, including North America. Key team members include Chief Executive Officer: S. C., Research And Development/Mechanical/Machinist Manager: C. B. and Shift Manager: B. N. Explore Pirouline - DeBeukelaer Cookie Company's employee directory with LeadIQ.

What industry does Pirouline - DeBeukelaer Cookie Company belong to?

Minus sign iconPlus sign icon
Pirouline - DeBeukelaer Cookie Company operates in the Food and Beverage Manufacturing industry.

What technology does Pirouline - DeBeukelaer Cookie Company use?

Minus sign iconPlus sign icon
Pirouline - DeBeukelaer Cookie Company's tech stack includes Apache Kafka, Docker, MongoDB, Redis, Mailchimp, Microsoft 365, Atlassian Jira and Adobe Creative Suite.

What is Pirouline - DeBeukelaer Cookie Company's email format?

Minus sign iconPlus sign icon
Pirouline - DeBeukelaer Cookie Company's email format typically follows the pattern of First.Last@pirouline.com. Find more Pirouline - DeBeukelaer Cookie Company email formats with LeadIQ.

When was Pirouline - DeBeukelaer Cookie Company founded?

Minus sign iconPlus sign icon
Pirouline - DeBeukelaer Cookie Company was founded in 1984.
Pirouline - DeBeukelaer Cookie Company logo

Pirouline - DeBeukelaer Cookie Company

Food and Beverage ManufacturingMississippi, United States51-200 Employees

Pirouline - DeBeukelaer Cookie Company is a small to mid-sized food and beverage manufacturer based in Madison, Mississippi. It produces crème-filled rolled wafers, typically sold in resealable tins, with a lightly toasted exterior and a distinctive swirl. The product line includes Dark Chocolate, Chocolate Hazelnut, and Vanilla year-round, with Strawberry and Lemon offered as seasonal flavors.

Manufactured in a state-of-the-art SFQ-certified bakery, the wafers are Kosher OUD. The business is family-run and led by Herwig DeBeukelaer, with Peter DeBeukelaer noted as a Specialty Food Association Hall of Fame inductee. As a long-standing player in the U.S. baked goods landscape, Pirouline occupies a recognized niche within the broader food and beverage manufacturing industry.

Section iconCompany Overview

Phone number
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
311 - Food Manufacturing
Founded
1984
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Pirouline - DeBeukelaer Cookie Company's revenue is estimated to be in the range of $50M - $100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.