Telemetry Partnerships Leverage Pirelli’s AI powered data collecting tires and Microsoft Azure IoT stack to offer telemetry, fleet optimization, and predictive maintenance services to US fleets and North American OEMs, supported by MLflow for analytics and Tibco for systems integration.

Motorsport Growth Capitalize on Pirelli’s motorsport leadership and recent leadership changes, plus bespoke programs like the Lamborghini Scorpion BK tire development, to target U.S. race teams, track day programs, and performance vehicle brands with co developed or tuned tires and short run supply arrangements.

Gravel Expansion Target the expanded Cinturato Gravel RH and RM lines (manufactured with FSC certified natural rubber) to the growing U.S. gravel and adventure segments, partnering with outdoor retailers, rally organizers, and bike and ATV brands for distribution and co marketing.

Sustainable Sourcing Highlight sustainability credentials driven by ISCC+ pilot with Xingda and FSC certified rubber to appeal to OEMs and government procurement programs prioritizing green supply chains, offering recycled content materials and traceability across tire components.

NA Market Scaling Leverage a lean North American footprint and partner networks (including Zxmoto and other distributors) to scale sales through mid market fleets, performance tire retailers, and OEM trials, expanding the North American customer base and aftermarket channel presence.