Sustainability edge Leverage Pip’s emphasis on heirloom, non-GMO ingredients and upcycled honey BBQ twists to target retailers with strong sustainability dashboards and healthier snacking trends. Position as a differentiator in premium snack aisles and store brands seeking clean-label, responsibly sourced snacks.

Growth and reach Target mid-market retailers and regional grocers where Pip’s distribution is expanding, emphasizing recent product launches and wider retail availability. Propose co-op promotions and seasonal SKUs to ride the buzz around the Honey BBQ Twists launch.

Premium branding Capitalize on Pip’s heritage narrative and Shark Tank/Oprah associations to open conversations with retailers seeking lifestyle brands. Suggest in-store tastings, chef partnerships, and influencer programs to drive trial and improve attachment rate.

Digital enablement Utilize Pip’s tech stack connections (Klaviyo, Google Workspace, AdTech) to propose data-informed campaigns with retailers for in-store events, digital coupons, and targeted ads aimed at snack enthusiasts aligned with sustainability messaging.

Financial readiness With revenue in the low-to-mid millions and a $19M funding runway, present growth-forward distribution deals, private label opportunities, and select co-investment partnerships to accelerate shelf presence in new regions and channels.