Pioneer Pet Products, LLC, SmartCat, Sticky Paws Employee Directory

RetailWisconsin, United States11-50 Employees

Pioneer Pet Products, LLC operates in the retail pet products sector, focusing on solutions that address cats' behavioral needs. The company traces its roots to the late 1990s, when Betsy Lipscomb, a cat behaviorist, began creating simple wooden scratching posts wrapped in sisal to help reduce unwanted scratching and prevent relinquishment. These early efforts evolved into the SmartCat brand and its flagship Ultimate Scratching Post, and the business expanded in 2009 to become Pioneer Pet Products. 

In 2012, the Sticky Paws brand was acquired, adding a tactile tape designed to deter cats from scratching unwanted surfaces and to guard houseplants. The customer base consists of cat owners seeking alternatives to declawing and practical ways to manage scratching behavior in the home. The company is based in Cedarburg, Wisconsin, and operates as a small to mid-sized retailer focused on pet-care products.

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