Scaleable benefits Pinnacle serves clients across 32 states with a focus on cost reduction and administrative workload for employee onboarding, payroll, benefits, and HR. This positions them to target mid-market companies looking to optimize HR admin and access competitive benefits.

Small to mid-market focus With 11-50 employees and experience serving small, medium, and large businesses, Pinnacle can target SBMs in industries ranging from health services to hospitality and light manufacturing that seek outsource HR and benefits solutions.

Integrated HR stack Utilizing iCIMS for recruiting, payroll and benefits management, payroll administration, workers’ comp, and regulatory compliance services creates an integrated value proposition that can be upsold to clients needing end-to-end HR outsourcing.

Cost-focused messaging Emphasize the ability to provide corporate-level benefits at reduced rates and to streamline regulatory compliance, appealing to cost-conscious firms facing complex state and local employment requirements.

Growth and partnerships Recent expansion across multiple states and the use of nationally known insurance carriers indicate potential for strategic partnerships with regional brokers, insurers, and benefits providers to broaden client reach and cross-sell services.