Massive Reach PINCHme.com operates a consumer sampling platform with over 12 million members, predominantly Millennial women who are primary household decision-makers, offering brands a scalable channel to drive trial, awareness, and in-store purchases.

CPG Focus The company specializes in Consumer Packaged Goods and has partnered with over 400 top brands (e.g., P&G, PepsiCo, Unilever, L’Oréal), indicating strong credibility and a proven path for product launches and loyalty programs.

Data and Insights PINCHme has engaged with getWizer for automated in-home usage testing, highlighting opportunities to leverage consumer feedback, usage insights, and targeted sampling data to inform product development and marketing strategies.

Tech Stack & Analytics Utilizes a modern tech stack (DFP, Google Analytics, Snowplow, TripleLift) enabling precise campaign measurement, audience targeting, and attribution to optimize sampling programs and digital media spend.

Growth Potential With a revenue range of 10M-25M and a mid-sized team, there is room to expand partnerships in beauty, health, and lifestyle segments, diversify sampling formats, and scale for larger brand campaigns seeking measurable ROI.