Small org potential Target the organization as a small IT services and consulting firm with lean operations (2-10 employees) likely needing affordable, scalable WordPress and hosting optimization, e-commerce, or lightweight CMS enhancements.

Tech stack fit Leverage familiarity with WordPress, Beaver Builder, WP Rocket, and Shopify to offer optimization, security hardening, plugin management, and migration services that align with their current stack.

Cost-conscious Sales strategy should emphasize cost-effective solutions under mid-market pricing, potential monthly retainers, and short-term pilot projects given revenue under $10M.

Growth enablement Position services around enabling digital presence growth, including site performance improvements, analytics optimization (Matomo, Piwik PRO), and scalable hosting with Nginx to support evolving needs.

Educational outreach Proactively share case studies and partner ecosystem opportunities with similar Baptist associations to illustrate value, given the proximity to religious organizations with likely IT and digital ministry needs.