Insights

Cross Border Growth Pierce Group serves about forty European markets via localized e-commerce platforms and has recently expanded into Slovenia, Romania, Bulgaria and Luxembourg, signaling a strong regional growth trajectory and ongoing market diversification. This presents opportunities for end to end cross-border fulfillment, localized catalog localization, currency handling, tax compliance, and regional distribution services to support scale.

Private Label Growth With owned brands Raven and Proworks and the Raven Verve line targeting higher price segments, Pierce Group is actively expanding its private label offerings. Potential sales angles include product development partnerships, ODM/OEM manufacturing arrangements, packaging design and compliance testing, as well as channel ready private label SKUs across new markets.

Supply Chain Excellence A prior RELEX partnership improved inventory planning and the company operates a central warehouse in Poland while expanding into additional markets. This creates demand for advanced forecasting, inventory optimization, replenishment strategies, supplier collaboration tools, and integration with analytics platforms to reduce stockouts and excess stock across Europe.

Marketing Tech Enablement Pierce Group leverages e-commerce platforms and a modern tech stack including Bloomreach and social channels like TikTok. This points to opportunities to enhance site search and personalization, scale performance marketing across markets, optimize content, and execute regional digital campaigns with data driven measurement.

Growth Finance Support As a Nasdaq Stockholm listed mid sized growth company with a recent CFO appointment and ongoing European expansion, Pierce Group benefits from enhanced financial planning and governance. There are opportunities to offer financial planning and analysis, treasury and tax compliance services, ERP integration, reporting automation, and readiness support for cross-border financing or mergers and acquisitions activities.

Pierce Group Tech Stack

Pierce Group uses 8 technology products and services including Atlassian, TikTok, Power BI, and more. Explore Pierce Group's tech stack below.

  • Atlassian
    Application Development & Management
  • TikTok
    Audio, Video, Graphics
  • Power BI
    Business Intelligence
  • Akamai
    Content Delivery Network
  • Bloomreach
    Content Management System
  • Microsoft Office
    Office Suites
  • PHP
    Programming Languages
  • Apache HTTP Server
    Web Servers

Pierce Group's Email Address Formats

Pierce Group uses at least 2 format(s):
Pierce Group Email FormatsExamplePercentage
First.Last@pierce-ecom.comJohn.Doe@pierce-ecom.com
97%
FL@pierce-ecom.comJD@pierce-ecom.com
3%
First.Last@piercegroup.comJohn.Doe@piercegroup.com
92%
FLast@piercegroup.comJDoe@piercegroup.com
4%
First.MiddleLast@piercegroup.comJohn.MichaelDoe@piercegroup.com
4%

Frequently Asked Questions

Where is Pierce Group's headquarters located?

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Pierce Group's main headquarters is located at 20 Fleminggatan a Floor 3 Stockholm, Stockholm Sweden. The company has employees across 3 continents, including EuropeNorth AmericaAfrica.

What is Pierce Group's phone number?

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You can contact Pierce Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pierce Group's official website and social media links?

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Pierce Group's official website is piercegroup.com and has social profiles on LinkedInCrunchbase.

What is Pierce Group's NAICS code?

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Pierce Group's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Pierce Group have currently?

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As of May 2026, Pierce Group has approximately 129 employees across 3 continents, including EuropeNorth AmericaAfrica. Key team members include Chief Technology Officer: E. F.Head Of Seo A.I: M. K.Head Of It Operational Innovation: A. M.. Explore Pierce Group's employee directory with LeadIQ.

What industry does Pierce Group belong to?

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Pierce Group operates in the Sporting Goods Manufacturing industry.

What technology does Pierce Group use?

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Pierce Group's tech stack includes AtlassianTikTokPower BIAkamaiBloomreachMicrosoft OfficePHPApache HTTP Server.

What is Pierce Group's email format?

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Pierce Group's email format typically follows the pattern of First.Last@pierce-ecom.com. Find more Pierce Group email formats with LeadIQ.

How much funding has Pierce Group raised to date?

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As of May 2026, Pierce Group has raised $8.9M in funding. The last funding round occurred on Sep 11, 2025 for $8.9M.

When was Pierce Group founded?

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Pierce Group was founded in 2008.
Pierce Group logo

Pierce Group

Sporting Goods ManufacturingStockholm, Sweden51-200 Employees

Pierce Group operates as a European online retailer catering to motocross, motorcycle, and snowmobile enthusiasts, offering gear, parts and accessories. Via its e-commerce sites—24MX, XLMOTO, and Sledstore—it reaches customers across roughly 40 European markets. The firm also markets several own brands, including Raven and Proworks, and emphasizes a shopping experience that is adapted for on-road, off-road, and snowmobile riders.
Headquartered in Stockholm, Sweden, Pierce Group maintains a central warehouse in Szczecin, Poland. It is publicly listed on Nasdaq Stockholm. In 2026 the company expanded its European footprint with offices in Luxembourg and entry into four additional markets: Slovenia, Romania, Bulgaria, and Luxembourg.

Section iconCompany Overview

Headquarters
20 Fleminggatan a Floor 3 Stockholm, Stockholm Sweden
Phone number
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2008
Employees
51-200

Section iconFunding & Financials

  • $8.9M

    Pierce Group has raised a total of $8.9M of funding over 1 rounds. Their latest funding round was raised on Sep 11, 2025 in the amount of $8.9M.

  • $1M$10M

    Pierce Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $8.9M

    Pierce Group has raised a total of $8.9M of funding over 1 rounds. Their latest funding round was raised on Sep 11, 2025 in the amount of $8.9M.

  • $1M$10M

    Pierce Group's revenue is estimated to be in the range of $1M$10M

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