Insights

Niche Event Services Pie specializes in bespoke guided bike rides for corporate clients, charities, and groups across the UK and Europe. This focus on customized outdoor experiences positions it as a potential partner for companies seeking unique employee engagement or client entertainment solutions.

White-Label Experience With extensive experience working with large multinationals and SMEs over the past 20 years, Pie has a proven track record in delivering tailored, supported rides. This indicates opportunities to upsell or expand services to existing clients seeking ongoing or scalable experiential marketing initiatives.

Digital Engagement Tools Utilizing various tech tools such as Google Analytics and media plugins, Pie demonstrates a commitment to enhancing customer experience and operational efficiency. Selling complementary digital marketing or booking platform solutions could provide added value for their growth.

Event Flexibility & Support Offering a variety of route options and full-supported rides, including mechanics and medics, shows a focus on high-quality, safe experiences. This opens doors for partnerships with corporate wellness programs, team-building providers, or event organizers seeking reliable outdoor activity options.

Market Expansion Potential Given Pie's familiarity with European destinations and the broader outdoor activities sector, there is scope to explore international expansion, new client segments, or integrated event packages that combine cycling with other experiences, creating new revenue streams.

pie Tech Stack

pie uses 8 technology products and services including Cloudflare, Microsoft 365, amCharts, and more. Explore pie's tech stack below.

  • Cloudflare
    Content Management System
  • Microsoft 365
    Email
  • amCharts
    Javascript Graphics
  • Lodash
    Javascript Libraries
  • Slider Revolution
    Miscellaneous
  • MediaElement.js
    Video Players
  • Google Analytics
    Web Analytics
  • prettyPhoto
    Web Tools And Plugins

Media & News

pie's Email Address Formats

pie uses at least 1 format(s):
pie Email FormatsExamplePercentage
First@pieevents.co.ukJohn@pieevents.co.uk
50%
First@pieevents.co.ukJohn@pieevents.co.uk
50%

Frequently Asked Questions

What is pie's stock symbol?

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pie is a publicly traded company; the company's stock symbol is PNY.

What is pie's official website and social media links?

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pie's official website is pieevents.co.uk and has social profiles on LinkedIn.

What is pie's SIC code NAICS code?

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pie's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does pie have currently?

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As of January 2026, pie has approximately 10 employees across 1 continents, including Europe. Key team members include Head Of Planning: P. R.Director: C. D. V.Event Manager: T. G.. Explore pie's employee directory with LeadIQ.

What industry does pie belong to?

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pie operates in the Events Services industry.

What technology does pie use?

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pie's tech stack includes CloudflareMicrosoft 365amChartsLodashSlider RevolutionMediaElement.jsGoogle AnalyticsprettyPhoto.

What is pie's email format?

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pie's email format typically follows the pattern of First@pieevents.co.uk. Find more pie email formats with LeadIQ.

When was pie founded?

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pie was founded in 2012.

pie

Events ServicesEngland, United Kingdom2-10 Employees

pie (actually Passion in Events Ltd) provides bespoke guided bike rides for companies, charities and groups, throughout the UK and Europe. 
We'll take you on a two wheeled journey up the classic climbs of the great cycling challenges, or point to point joining some of Europe's most iconic destinations. For more in-depth branding ride from office to office and network with your colleagues across the country. Need inspiration? Have a look at our https://www.pieevents.co.uk/routes-rides/ section.
Corporate entertainment can be tricky if people have different expectations but we can offer a variety of distance and elevation options to keep all your guests happy. 
We know you want this process to be as easy as possible so we make sure its stress free for you.

Route options, food, stops, support vehicles, guides, mechanics, medics, spare bike - we love what we do so we deliver each element of your fully supported ride with passion every step of the way. 

Over the last 20 years we have worked with a multitude of blue chip clients, including large multinationals and SME, charities and groups of individuals. 

We believe you will always want to get a testimonial from someone who we have worked with previously and are happy to oblige.

Its Your Ride Your Way.

For our latest news please follow us on twitter @pieevents, Facebook at Pie cycling events or www.instagram.com/piecyclingevents/

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
Stock Symbol
PNY
NAICS Code
56192 - Convention and Trade Show Organizers
Founded
2012
Employees
2-10

Section iconFunding & Financials

  • $1M

    pie's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    pie's revenue is estimated to be in the range of $1M

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