Insights

Strong Heritage & Craftsmanship PICARD's longstanding tradition of high-quality leather craftsmanship and commitment to passing down artisanal skills make it a trusted brand among discerning consumers seeking premium, timeless accessories. This heritage presents opportunities to position premium product lines or exclusive collaborations targeting loyal customers and luxury markets.

Global Expansion Potential With over 2,000 employees worldwide and a growing international presence, PICARD is well-positioned to expand into emerging markets and upscale retail channels. Business development efforts can focus on establishing partnerships with high-end department stores or online luxury platforms to extend its global footprint.

Sustainability & Responsibility PICARD’s emphasis on environmental standards and responsible sourcing aligns with the rising consumer demand for sustainable fashion. Opportunities exist to develop and showcase eco-friendly product lines or transparent supply chain initiatives to attract conscious buyers and differentiate from competitors.

Innovation in Design & Technology While primarily a traditional leather goods brand, PICARD’s engagement with innovative design and technology offers avenues for introducing smart accessories or limited-edition collaborations that blend craftsmanship with modern features, appealing to tech-savvy, style-conscious consumers.

Premium Customer Loyalty PICARD’s reputation for quality and emotional connection with customers creates a strong base for loyalty programs, personalized shopping experiences, and exclusive membership offers. These initiatives can increase repeat sales and foster deeper brand engagement among its existing customer base.

PICARD Tech Stack

PICARD uses 8 technology products and services including Bing Ads, RSS, Cloudflare, and more. Explore PICARD's tech stack below.

  • Bing Ads
    Advertising Networks
  • RSS
    Content Management System
  • Cloudflare
    Content Management System
  • UPS
    Logistics
  • Mastercard
    Payment Processing
  • Shop Pay
    Payment Processing
  • Klarna Checkout
    Payment Processing
  • Shogun Landing Page Builder
    Web Platform Extensions

Media & News

PICARD's Email Address Formats

PICARD uses at least 1 format(s):
PICARD Email FormatsExamplePercentage
FL@picard-fashion.comJD@picard-fashion.com
50%
FL@picard-fashion.comJD@picard-fashion.com
50%

Frequently Asked Questions

What is PICARD's stock symbol?

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PICARD is a publicly traded company; the company's stock symbol is PMI.

What is PICARD's official website and social media links?

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PICARD's official website is picard-fashion.com and has social profiles on LinkedIn.

What is PICARD's NAICS code?

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PICARD's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does PICARD have currently?

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As of December 2025, PICARD has approximately 51 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Head Of Marketing & Pr: J. L.Director Sales: M. P.Geschäftsführer: G. P.. Explore PICARD's employee directory with LeadIQ.

What industry does PICARD belong to?

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PICARD operates in the Retail Apparel and Fashion industry.

What technology does PICARD use?

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PICARD's tech stack includes Bing AdsRSSCloudflareUPSMastercardShop PayKlarna CheckoutShogun Landing Page Builder.

What is PICARD's email format?

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PICARD's email format typically follows the pattern of FL@picard-fashion.com. Find more PICARD email formats with LeadIQ.

When was PICARD founded?

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PICARD was founded in 1928.

PICARD

Retail Apparel and FashionHesse, Germany51-200 Employees

WE ARE PICARD
Natural materials, traditional bag-making craftsmanship, creative design. A passion for our products and for the colourful life through which they accompany us, that is what makes PICARD so unique - as it has done since 1928.
As a family concern, we have been passing on our love for beautiful leather goods to the next generation for all these years. We also share our experience and the knowledge required for high-quality leather work: PICARD is one of the few remaining apprenticing companies that still consistently passes on the craft of designer bag-making.
This philosophy of passing on our traditions and values, combined with a spirit of discovery and innovative ideas, has seen the family business develop into a global player. Today, we have more than 2,000 people worldwide working for PICARD, ensuring that our products are loved around the world. The company feels a sense of responsibility for each individual member of the extended PICARD family and sets the highest standards of quality for people and the environment.
This makes PICARD a brand you can touch. Responsible, personal, emotional, warm-hearted, lively, curious, fun-loving - as individual as the people who accessorise with PICARD.
WE ARE PICARD.

Section iconCompany Overview

Stock Symbol
PMI
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1928
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    PICARD's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    PICARD's revenue is estimated to be in the range of $1M$10M

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