Insights

Growing Market Presence PICARD has evolved from a family-run craftsmanship business into a global apparel and leather goods brand, indicating strong international expansion potential and increasing demand for high-quality, traditional products.

Premium Customer Engagement With a focus on natural materials, traditional craftsmanship, and emotional connection, PICARD appeals to consumers seeking authentic, responsible luxury, presenting opportunities for premium marketing and personalized customer loyalty solutions.

Technological Integration Utilizing digital tools like Power BI, Google Search Console, and Klarna Checkout, PICARD demonstrates openness to leveraging technology for data-driven sales, efficient operations, and seamless e-commerce experiences.

Market Trends and Risks Recent news highlights complex challenges such as stock market scrutiny and counterfeit counteract brand reputation, emphasizing the importance of brand protection, compliance solutions, and cybersecurity services to safeguard market positioning.

Mid-sized Business Opportunity With an employee base of 51-200 and revenue between 1 million and 10 million euros, PICARD is a prime target for scalable B2B solutions including supply chain optimization, financial services, and sustainable sourcing partners to support growth.

PICARD Tech Stack

PICARD uses 8 technology products and services including DATEV, Power BI, C3.js, and more. Explore PICARD's tech stack below.

  • DATEV
    Accounting And Finance
  • Power BI
    Business Intelligence
  • C3.js
    Charting
  • Deutsche Post
    Logistics
  • American Express
    Payment Processing
  • Klarna Checkout
    Payment Processing
  • Shop Pay
    Payment Processing
  • Google Search Console
    Web Analytics

Media & News

PICARD's Email Address Formats

PICARD uses at least 1 format(s):
PICARD Email FormatsExamplePercentage
FL@picard-fashion.comJD@picard-fashion.com
100%

Frequently Asked Questions

Where is PICARD's headquarters located?

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PICARD's main headquarters is located at 22 Friedensstraße Obertshausen, Hesse 63179 Germany. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is PICARD's stock symbol?

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PICARD is a publicly traded company; the company's stock symbol is PMI.

What is PICARD's official website and social media links?

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PICARD's official website is picard-fashion.com and has social profiles on LinkedIn.

What is PICARD's NAICS code?

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PICARD's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does PICARD have currently?

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As of May 2026, PICARD has approximately 52 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Ceo: M. P.Head Of Marketing & Pr: J. L.Fractional Cto: R. K.. Explore PICARD's employee directory with LeadIQ.

What industry does PICARD belong to?

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PICARD operates in the Retail Apparel and Fashion industry.

What technology does PICARD use?

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PICARD's tech stack includes DATEVPower BIC3.jsDeutsche PostAmerican ExpressKlarna CheckoutShop PayGoogle Search Console.

What is PICARD's email format?

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PICARD's email format typically follows the pattern of FL@picard-fashion.com. Find more PICARD email formats with LeadIQ.

When was PICARD founded?

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PICARD was founded in 1928.

PICARD

Retail Apparel and FashionHesse, Germany51-200 Employees

WE ARE PICARD
Natural materials, traditional bag-making craftsmanship, creative design. A passion for our products and for the colourful life through which they accompany us, that is what makes PICARD so unique - as it has done since 1928.
As a family concern, we have been passing on our love for beautiful leather goods to the next generation for all these years. We also share our experience and the knowledge required for high-quality leather work: PICARD is one of the few remaining apprenticing companies that still consistently passes on the craft of designer bag-making.
This philosophy of passing on our traditions and values, combined with a spirit of discovery and innovative ideas, has seen the family business develop into a global player. Today, we have more than 2,000 people worldwide working for PICARD, ensuring that our products are loved around the world. The company feels a sense of responsibility for each individual member of the extended PICARD family and sets the highest standards of quality for people and the environment.
This makes PICARD a brand you can touch. Responsible, personal, emotional, warm-hearted, lively, curious, fun-loving - as individual as the people who accessorise with PICARD.
WE ARE PICARD.

Section iconCompany Overview

Headquarters
22 Friedensstraße Obertshausen, Hesse 63179 Germany
Stock Symbol
PMI
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1928
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    PICARD's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    PICARD's revenue is estimated to be in the range of $1M$10M

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