Global footprint Target international trade and investment clients by highlighting the firm’s deep experience in cross-border disputes, arbitration, and U.S. government policy engagements, positioning PKR as a nimble alternative to larger global firms for complex international matters.

Strategic DC hub Leverage the Washington, DC location to offer regulatory, legislative, and policy advisory services to multinational corporations, foreign governments, and trade associations seeking access to U.S. decision-makers and Congress.

Senior ties Promote the seasoned leadership and prior senior roles on international arbitration and policy committees to win engagements requiring high-level advocacy, premium counsel, and credibility with tribunals and regulators.

Flexible delivery Emphasize client-centric, cost-effective service model with flexible staffing and smaller firm advantages to attract mid-market to large clients seeking efficient, personalized representation compared with scale-heavy firms.

Talent growth Capitalize on recent hires such as the Senior Trade Analyst to offer enhanced trade compliance, market access, and policy analysis services, cross-selling to existing and prospective clients with international operations.