Healthcare & Hygiene Target institutions with strong hygiene requirements and infection control priorities, such as healthcare facilities, clinics, and hospital staff, highlighting PhoneSoap’s UV sanitation plus charging convenience as a way to reduce germ spread on devices used by medical personnel.

SMB Growth Position to small and mid-sized businesses that need practical, affordable device sanitization for desks and break rooms, leveraging the company’s mid-market revenue range and existing e-commerce capabilities for quick onboarding.

Education & Outreach Leverage partnerships with schools, universities, and research institutions (given BYU founding story) to tap into campus procurement channels for student devices and shared devices, offering bundled sanitization and charging solutions.

Strategic Partnerships Explore co-branding or distribution partnerships with wellness, hygiene, or consumer electronics retailers, plus potential collaborations with air purification or disinfection tech providers to expand reach and credibility.

Product Line Expansion Highlight opportunities around expanding into additional device sanitization categories (tablets, laptops, wearables) and complementary health-tech devices, aligning with recent product launches like AirSoap and USB-C compatibility to broaden addressable market.