Premier regional focus Target Iowa-based commercial and residential flooring projects leveraging Phillips Floors’ claim of premier status in Iowa and multi-location presence in Indianola, Ankeny, and Creston to tailor proposals for local contractors and property managers.

Stainmaster showcase Capitalize on their status as Central Iowa’s only Stainmaster Showcase dealer to propose partnerships for premium carpet solutions, color wall displays, and demos in showroom events to attract high-intent buyers.

Growth through online tools Leverage their tech stack including WordPress, WooCommerce, iCIMS, and Google Workspace to propose digital marketing kits, lead capture enhancements, and streamlined hiring or partner onboarding for efficiency.

Revenue range With estimated revenue between one and ten million dollars, present scalable, mid-market project packages and financing options that align with project sizes typical for regional flooring install and remodeling firms.

Growth opportunities Recommend expansion partnerships with national flooring suppliers or service providers to extend product lines (premium carpet, resilient flooring, and related accessories) and offer bundled promotions to attract larger commercial or multi-site accounts.