Strategic partnerships Leverage the recent Lumos Diagnostics distribution collaboration and the INDICAID health product line to target diagnostics distributors, clinics, and telehealth platforms in regions seeking rapid at-home health testing solutions.

At-home testing demand Capitalise on the growing interest in convenient, at-home health tests by positioning INDICAID health as a turnkey solution for employers, insurers, and retail health channels looking to offer accessible wellness screening.

Integrated lab capacity Highlight the CLIA certified and CAP accredited PHASE Lab as a differentiator for B2B partners requiring compliant sample processing and integrated care via virtual health services.

Growth market signals Target fast-growing biotech and diagnostics distributors and mid-market healthcare providers shown by Deloitte Hong Kong recognition and rapid product launches to identify sales opportunities in expanding markets.

Technology enablement Offer a tech-enabled sales and fulfillment proposition using the company’s stack (AWS, Shopify, Zoho, Klaviyo) to enable seamless order management, analytics, and customer engagement for channel partners and enterprise clients.