Academic and Medical Collaboration Target collaborations with universities, medical imaging research labs, and radiotherapy centers that require reliable phantoms and custom OEM solutions; emphasize ongoing partnerships with physicists and ability to develop tailored QA phantoms.

MR QA Expansion Explore upsell opportunities around Magphan RT and MR QA in radiotherapy, highlighting prior launch and potential to broaden adoption across clinics adopting MR-based QA workflows.

Niche Custom Solutions Position as a go-to partner for OEM and bespoke phantom development to meet evolving imaging and therapy testing needs, offering rapid design refinement and specialized consulting.

Content and Thought Leadership Leverage the company’s involvement with leading physicists and participation in industry events to open co-marketing, sponsorship, and speaking engagements that raise brand awareness among procurement and R&D teams.

Mid-Market Focus Target smaller to mid-sized medical device and imaging firms with revenue potential in the $1M–$10M range, emphasizing dependable quality, patent-backed designs, and cost-effective custom phantom solutions.