Global expansion Peugeot Motocycles is actively expanding its international footprint with recent store openings in Malaysia, including flagship experiences in Bukit Tambun and Penang, signaling growth opportunities in Southeast Asia and potential partnerships with local distributors and service networks.

Electric push The Beaulieu-Mandeure factory will begin producing the DAB 1α electric motorcycle in 2024, and Peugeot Motocycles is a major shareholder in DAB Motors, highlighting growing demand for premium electric two-wheelers and opening cross-sell opportunities with existing dealers and fleet customers.

Strategic brands Ownership by Mutares and the Mahindra Group, plus a plan to roll out BSA Motorcycles globally, creates potential for co-marketing, bundled product offers, and expanded dealer networks that can be leveraged for strategic partnerships and channel growth.

Product partnerships Recent product launches and collaborations, including XP6 and Sherco partnerships, indicate a willingness to co-create with other manufacturers, offering sales opportunities through joint demand generation, cross-brand campaigns, and shared aftersales ecosystems.

Regional presence With a robust network of 3,000 sales points in over 70 countries and three R&D centers, there are opportunities to upsell premium features, aftersales services, and maintenance contracts to existing retailers and international distributors, expanding service revenue beyond unit sales.