Insights

Leadership Shift PetWise recently appointed a new CEO, Aaron Lamstein, signaling potential strategic pivots and renewed focus on growth. This leadership transition can create openings for fresh collaborations, partnerships, and enterprise deals aligned with a refreshed corporate direction.

Expanded Brand Portfolio A diverse, award-winning brands portfolio across cat and dog toys, bedding, chews, carriers, and travel accessories suggests multiple entry points for cross-sell, bundled solutions, and category-leading product innovations to retailers and distributors.

Sustainability Core The stated emphasis on quality, safety, sustainability, and customer satisfaction indicates buyers value responsible sourcing and eco-friendly practices, presenting opportunities to position premium, sustainable product lines to pet retailers and pet-parent communities.

Digital & Analytics Adoption of Power BI, Snowflake and Google Tag Manager signals data-driven decision-making and measurable marketing. This creates prospects for analytics services, demand forecasting, and performance-based partnerships with retailers and e-commerce platforms.

Growth Funding Revenue in the high end of mid-market range with substantial funding indicates capacity for larger orders, co-development projects, and regional expansion programs. Sales opportunities exist with distributors, private label partners, and international channels seeking scale.

Similar companies to PetWise

PetWise Tech Stack

PetWise uses 8 technology products and services including Power BI, WordPress, Snowflake, and more. Explore PetWise's tech stack below.

  • Power BI
    Business Intelligence
  • WordPress
    Content Management System
  • Snowflake
    Data Management Platforms
  • ADP
    Human Resource Management System
  • React Router
    Javascript Frameworks
  • Wayfair
    Miscellaneous
  • X-XSS-Protection
    Security
  • Google Tag Manager
    Tag Management

PetWise's Email Address Formats

PetWise uses at least 2 format(s):
PetWise Email FormatsExamplePercentage
First.Last@petwisebrands.comJohn.Doe@petwisebrands.com
91%
First.Middle@petwisebrands.comJohn.Michael@petwisebrands.com
9%
FLast@worldwise.comJDoe@worldwise.com
85%
First.Last@worldwise.comJohn.Doe@worldwise.com
11%
FirstLast@worldwise.comJohnDoe@worldwise.com
3%
First-Last@worldwise.comJohn-Doe@worldwise.com
1%

Frequently Asked Questions

What is PetWise's phone number?

Minus sign iconPlus sign icon
You can contact PetWise's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is PetWise's official website and social media links?

Minus sign iconPlus sign icon
PetWise's official website is petwisebrands.com and has social profiles on LinkedIn.

How much revenue does PetWise generate?

Minus sign iconPlus sign icon
As of July 2026, PetWise's annual revenue is estimated to be $100M - $250M.

What is PetWise's NAICS code?

Minus sign iconPlus sign icon
PetWise's NAICS code is 31-33 - Manufacturing.

How many employees does PetWise have currently?

Minus sign iconPlus sign icon
As of July 2026, PetWise has approximately 133 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: N. B.Vice President Product & Innovation: M. P.Vp Of Operations: J. H.. Explore PetWise's employee directory with LeadIQ.

What industry does PetWise belong to?

Minus sign iconPlus sign icon
PetWise operates in the Manufacturing industry.

What technology does PetWise use?

Minus sign iconPlus sign icon
PetWise's tech stack includes Power BIWordPressSnowflakeADPReact RouterWayfairX-XSS-ProtectionGoogle Tag Manager.

What is PetWise's email format?

Minus sign iconPlus sign icon
PetWise's email format typically follows the pattern of First.Last@petwisebrands.com. Find more PetWise email formats with LeadIQ.

How much funding has PetWise raised to date?

Minus sign iconPlus sign icon
As of July 2026, PetWise has raised $64M in funding. The last funding round occurred on Jan 26, 2018.

When was PetWise founded?

Minus sign iconPlus sign icon
PetWise was founded in 1990.
PetWise logo

PetWise

ManufacturingCalifornia, United States51-200 Employees

PetWise is a mid-sized pet product manufacturer based in Novato, California. The company manages a diversified portfolio of brands offering products across cat toys and accessories, dog toys, bedding, chews and treats, as well as carriers and travel gear. It emphasizes quality, safety, sustainability and customer satisfaction as foundational values guiding its culture and product development. The products are designed to improve safety, comfort and enjoyment for pets and their families.

Its family of brands includes SmartyKat, Sherpa, FurHaven, goDog, Pet Factory, TrustyPup, Treatly, Kitty Sift, Petlinks and Pawscout. In March 2026, PetWise appointed its founder, Aaron Lamstein, as Chief Executive Officer, marking a leadership transition. The company operates within the manufacturing sector of the pet products industry, positioning itself through a wide range of solution-based products that address everyday needs of pets and their owners.

Section iconCompany Overview

Phone number
NAICS Code
31-33 - Manufacturing
Founded
1990
Employees
51-200

Section iconFunding & Financials

  • $64M

    PetWise has raised a total of $64M of funding over 4 rounds. Their latest funding round was raised on Jan 26, 2018as a private_equity.

  • $100M - $250M

    PetWise's revenue is estimated to be in the range of $100M - $250M

Section iconFunding & Financials

  • $64M

    PetWise has raised a total of $64M of funding over 4 rounds. Their latest funding round was raised on Jan 26, 2018as a private_equity.

  • $100M - $250M

    PetWise's revenue is estimated to be in the range of $100M - $250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.