Strategic Partnerships Petersen actively collaborates with brands and media partners (Motul, Universal Pictures, Acceler8 Education) and engages in cross-promotional events, creating opportunities to pitch co-branded sponsorships, product placements, and educational programs aligned with automotive heritage and entertainment.

Expanded Experience Recent exhibitions like the Fast & Furious collection and high-profile events at Pebble Beach and Italian Cruise-In indicate demand for immersive, high-visibility experiences that can be monetized through premium tours, VIP access, and limited-time exhibitions or sponsorships.

Maintenance & Restoration With Motul now used for tuning and maintenance of select historic vehicles, there is a clear opening to offer maintenance partnerships, service packages, and branded lubricants or parts deals for the museum’s collection and related consumer products.

Digital & Outreach The museum’s digital ecosystem (WordPress, Shopify, Mailchimp, ads platforms) supports scalable digital experiences and merchandise sales; sales opportunities exist in enhanced e-commerce, membership programs, and targeted digital campaigns to grow online revenue and ticketing conversions.

Community & Education Active engagement with local and youth-focused initiatives (Acceler8 Education partnerships) suggests potential for sponsored education programs, experiential tours for schools, scholarship relationships, and community events that can expand visitor reach and fundraising.