Venue versatility Perth Racecourse offers a mix of racing hospitality, conference space, indoor/outdoor exhibitions, team-building activities and wedding venues, indicating cross-sell opportunities to clients seeking event hosting beyond traditional racing.

Regional prestige Winner of Best Small Racecourse in the North East on multiple occasions and located near Scone Palace Parklands, highlighting strong brand equity that can be leveraged to attract premium sponsors, partners, and high-end event collaborations.

Digital footprint Active digital tools and tracking (Facebook/TikTok pixels, Google Analytics, Mailchimp, LinkedIn) plus PHP and Excel usage suggest readiness for targeted marketing campaigns, CRM integration, and performance analytics to nurture leads and improve conversion rates.

Revenue breadth Reported revenue range of 1M–10M with a relatively small team (11–50 employees) and proximity to similar racecourses, presenting scalable cross-selling to suppliers, hospitality partners, and corporate clients while maintaining cost efficiency.

Sponsorship potential The venue’s environment and event versatility create strong opportunities to package sponsorships, venue branding, and hospitality experiences for corporate events, weddings, and exhibitions, supported by a compelling regional identity.