High-Value Audience Target affluent local buyers and estate jewelry collectors in Charlotte and the Southeast, focusing on premium purchases, collectibles, and high-end timepieces to leverage Perry's established reputation and in-house appraisal capabilities.

In-House Expertise Capitalize on Perry's staff of 10 GIA Graduate Gemologists, coin experts, and a personal property appraiser to offer premium appraisals, buy/trade consultations, and certified estate valuations to attract customers seeking trusted evaluations.

Comprehensive Services Promote end-to-end solutions including on-site jewelry repair, custom design, and trade-ins, enabling cross-sell of services alongside product sales and increasing average ticket size.

Digital Presence Leverage the existing tech stack and online channels (website, Mailchimp campaigns, Google Maps) to run targeted promotions, virtual consultations, and content that highlights estate pieces, certifications, and recent acquisitions.

Strategic Partnerships Explore collaborations with luxury handbag collectors, coin enthusiasts, and local high-net-worth networks, plus potential co-promotions with regional luxury retailers to expand reach and drive qualified traffic.