Brand momentum Permasteel is a growing lifestyle outdoor brand with national presence and recent award recognition, signaling strong market demand and potential for expanded retail and e-commerce partnerships.

Kenmore alliance As Kenmore’s key supplier and exclusive manufacturer of Kenmore Elite grills since 2013, Permasteel has a proven OEM and co-branding track record that can be leveraged to secure additional private-label or exclusive product opportunities with major retailers.

Award winning Multiple industry accolades (This Old House Best Product, Best Overall, Best of the Best) enhance credibility with retailers and consumers, supporting upsell and expansion into premium outdoor living categories.

Multi‑channel exposure Strong distribution across Amazon, Home Depot, Lowe’s, Wayfair, and specialty retailers like Pottery Barn and Tractor Supply, indicating readiness for new channel expansion, tied to retailers seeking innovative, user-friendly outdoor solutions.

Growth vectors Revenue range ($1M–$10M) and a focus on experiential marketing and events present opportunities to pursue wholesale partnerships, co-marketing programs, and regional showroom or live-event activations to accelerate top-line growth.