Expansion & Franchising Perkins is actively expanding in Texas with multi-unit franchise deals, while closing offices in Cambridge to focus on North American growth. This signals strong demand for franchised locations and creates opportunities to offer franchise development services, site selection support, and scalable supply-chain and equipment partnerships to accelerate rollout.

Menu & Beverages Recent menu innovations such as Chocolate-Covered Strawberry Cold Brew and Rainbow Pancakes promotions demonstrate a focus on differentiated offerings and experiential marketing. This opens opportunities to partner with beverage suppliers, dairy and bakery ingredients, flavor houses, and co-branding partners for limited-time promos and cross-promotions that drive traffic and average check.

Tech Modernization The technology stack (AWS, Jira Service Management, MySQL, Nuxt.js) indicates a mature digital backbone. There is room to propose sales opportunities around cloud optimization, data analytics, loyalty and mobile ordering integrations, POS/ERP compatibility, and marketing automation to support growth across new locations.

Growth Financing With revenue in the low to mid range and active expansion plans, Perkins may seek capital for multi-unit franchising, remodels, and equipment. Potential pitches include franchise financing, equipment leasing, working capital facilities, and vendor financing programs to sustain rapid growth.

Leadership Momentum New leadership appointments in 2025 indicate a strategic pivot toward scaling the brand. This creates an opening to engage at the executive level on supplier deals, national marketing collaborations, and multi-unit growth programs aligned with corporate growth plans.