Insights

Market Leadership As the largest U.S. specialty retailer and distributor of fragrances, Perfumania Holdings Inc. offers extensive shelf space and brand visibility opportunities for partners seeking to expand their fragrance portfolio within a specialized retail environment.

Channel Expansion With operations across multiple distribution channels including retail stores and e-commerce platforms like Perfumania.com, there is potential to develop targeted marketing strategies and exclusive brand collaborations to boost online sales and reach a broader audience.

Strategic Reorganization Despite recent store closures and Chapter 11 restructuring, the company's commitment to innovation and marketing suggests opportunities for revitalization through new licensing agreements, unique fragrances, and exclusive partnerships to attract loyal customers.

Growth Potential Serving a mid-sized revenue range of 10 to 25 million dollars with a sizeable workforce, Perfumania holds potential for expanding product lines, increasing brand collaborations, and penetrating new markets through personalized and trend-focused marketing campaigns.

Technology and Data Utilizing analytics tools like Google Analytics and digital marketing strategies positions Perfumania to leverage customer data for targeted promotions and personalized experiences, creating opportunities for tailored sales initiatives and increased conversion rates.

Perfumania Holdings Inc. Tech Stack

Perfumania Holdings Inc. uses 6 technology products and services including Drupal, Google Fonts API, Font Awesome, and more. Explore Perfumania Holdings Inc.'s tech stack below.

  • Drupal
    Content Management System
  • Google Fonts API
    Font Scripts
  • Font Awesome
    Font Scripts
  • jQuery
    Javascript Libraries
  • PHP
    Programming Languages
  • Google Analytics
    Web Analytics

Perfumania Holdings Inc.'s Email Address Formats

Perfumania Holdings Inc. uses at least 1 format(s):
Perfumania Holdings Inc. Email FormatsExamplePercentage
FLast@perfumaniaholdings.comJDoe@perfumaniaholdings.com
25%
First.Last@perfumaniaholdings.comJohn.Doe@perfumaniaholdings.com
25%
FLast@perfumaniaholdings.comJDoe@perfumaniaholdings.com
25%
First.Last@perfumaniaholdings.comJohn.Doe@perfumaniaholdings.com
25%

Frequently Asked Questions

What is Perfumania Holdings Inc.'s official website and social media links?

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Perfumania Holdings Inc.'s official website is perfumaniaholdings.com and has social profiles on LinkedIn.

What is Perfumania Holdings Inc.'s NAICS code?

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Perfumania Holdings Inc.'s NAICS code is 44-45 - Retail Trade.

How many employees does Perfumania Holdings Inc. have currently?

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As of December 2025, Perfumania Holdings Inc. has approximately 501 employees across 1 continents, including North America. Key team members include Service Desk Manager: M. P.Assistant Store Manager: J. S.Accountant: T. M.. Explore Perfumania Holdings Inc.'s employee directory with LeadIQ.

What industry does Perfumania Holdings Inc. belong to?

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Perfumania Holdings Inc. operates in the Retail industry.

What technology does Perfumania Holdings Inc. use?

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Perfumania Holdings Inc.'s tech stack includes DrupalGoogle Fonts APIFont AwesomejQueryPHPGoogle Analytics.

What is Perfumania Holdings Inc.'s email format?

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Perfumania Holdings Inc.'s email format typically follows the pattern of FLast@perfumaniaholdings.com. Find more Perfumania Holdings Inc. email formats with LeadIQ.

When was Perfumania Holdings Inc. founded?

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Perfumania Holdings Inc. was founded in 1988.

Perfumania Holdings Inc.

RetailNew York, United States501-1000 Employees

As the largest U.S. specialty retailer and distributor of fragrances and related beauty products we are structured to provide a one-stop experience for our partners, going from concept to the consumer and beyond. With innovative marketing and sales management, license sourcing and development, we serve as a conduit in evolving brands, optimizing market position and executing go-to market strategy. We function in an environment of agility, experience, quality and respect among our licensing partners and enjoy a proud 30 year history of solid experience and proven achievement along with the instinct and knowhow for success. Our companies are connected to the right resources and committed to an outstanding level of excellence. We strive to stay on trend, providing the pinnacle of service and earning the trust of our licensing partners.

In simplest terms, we build value for our customers through distinct channels. We think like pro-active marketers because we are. We are primed and ready to provide the elements that maximize potential and drive successful brands.
With quality design and creation, supported by comprehensive marketing strategies, we translate the brand personality of celebrities, designers and sports figures via fragrance, elevating the visibility of the brand within department and specialty stores, and distributing it through the widest channels in the world.

Our operations are primarily conducted through six operating subsidiaries: Parlux Fragrances & Five Star Fragrance, Perfumania, Perfumania.com, Quality Fragrance Group, and Scents of Worth.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1988
Employees
501-1000

Section iconFunding & Financials

  • $10M$25M

    Perfumania Holdings Inc.'s revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Perfumania Holdings Inc.'s revenue is estimated to be in the range of $10M$25M

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