Large local inventory Leverage access to Central Ohio’s largest selection of new Chrysler, Jeep, Dodge, and Ram inventory through Performance Columbus. Use that breadth to upsell across brands, encourage cross-shopping, and position the Delaware store as the first stop for wide options.

Used vehicle demand Promote the sizable used vehicle stock, including dozens under $15,000, to attract budget-conscious buyers and first-time owners. Implement targeted campaigns highlighting value deals and finance options to convert pedestrian traffic into leads.

Service efficiency Emphasize the rapid service capabilities and affordable maintenance package such as the $24.95 Express Oil Change to drive service lane traffic. Offer bundled maintenance plans, loyalty programs, and appointment-based reminders to capture recurring revenue.

Community reach Capitalize on the store’s regional focus covering Delaware, Dublin, Powell, Worthington, and Westerville. Deploy geo-targeted ads, local events, and dealership partnerships to generate walk-ins and test drives from nearby communities.

Financial positioning With mid-market revenue and a lean employee base, pursue financing-heavy sales motions, extend favorable loan options, and build relationships with local lenders to streamline approvals. Use financing incentives to move customers toward higher-margin vehicle configurations.